Feeds

O2 Showdown hands out gongs

Nifty innovations. No but really

5 things you didn’t know about cloud backup

O2's prize for the most innovative application has been awarded to a book about the iPhone, with a calendar and a voting application taking second and third place respectively.

The O2 Showdown was organised by O2's development effort Litmus, and was judged by O2 customers who volunteered to review shortlisted apps and vote for the most innovative - which explains why a book on how to use an iPhone scooped the £10,000 first prize, while the calendar gets a Playstation 3 and the voting app scores a Sony Ericsson C905 - a handset on which none of the selected applications will run.

The winning application is purely an iPhone app: O2 Tips and Tricks! is an electronic book from the publishers of Tips & Tricks - The Ultimate Guide to iPhone Secrets which was out in May. It seems churlish to suggest the entrant simply stuck "O2" in front of an existing application, but the conclusion is hard to avoid.

Event Horizon is rather more innovative in that it displays upcoming appointments within a variable timeframe, though it is equally restricted to the iPhone. In fact the only application which could be distributed through O2 Litmus is Live Talkback - a voting application aimed at TV companies who are bored of collecting the profits obtained through text voting systems.

It's taken O2 a week to let us know the winners of the Showdown, which was supposed to have been judged by last Monday, and if we'd known the level of innovation we wouldn't have waited with such interest - but that's what happens when you let the customers select the winners. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?