Feeds

German firm fails to trademark !

Exclamation mark saved for future generations!!!

Top 5 reasons to deploy VMware with Tegile

A German clothing manufacturer has failed in its bid to register ! as a trade mark, the Telegraph reports.

Joop! pitched two versions of the excitable punctuation mark for consideration - one on its own and another with an ! "inside a rectangular frame".

The Court of First Instance in Luxembourg backed a ruling by the Office for Harmonisation in the Internal Market, which controls trade marks within the EU, stating the ! "lacked distinctive character", and was therefore not up for grabs under EU law.

However, the judges did say that the company could register ! "if it became so associated with the company that the public could recognise its products from the symbol alone". This was not the case with Joop!'s supplied evidence, comprising "three photos of jeans to which a piece of cloth, or a label, is attached showing an exclamation mark".

The court noted that even people with "a high degree of attention" would not attribute the !-branded products to Joop!

Yahoo! was unavailable for comment this afternoon! ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?