Feeds

Ads watchdog underclocks reseller's 9.2GHz AMD CPU claim

Four cores at 2.3GHz != 9.2GHz

Gartner critical capabilities for enterprise endpoint backup

PC supplier Valatech - operator of website pconestopshop.com - has had its wrist slapped for claiming in an advertisement that a 2.3GHz quad-core processor runs at an overall speed fo 9.2GHz.

The ad drew a single complaint which maintained that a running speed of 9.2GHz was not technically possible to achieve with a 2.3GHz processor, in this case an AMD Phenom.

Valatech told the UK advertising watchdog, the Advertising Standards Authority, that "it was their understanding that overall clock speeds could be calculated based on the combined power of individual cores and that four 2.3GHz cores resulted in a combined speed of 9.2GHz".

However, the company told the organisation it was seeking clarification of this point from both AMD and Intel.

We shouldn't imagine it got the response it hoped for. Certainly, the ASA noted that Valatech was unable to provide documentary evidence to support the claim made in the advert.

"Although Valatech made reference to clock speeds, we considered that most consumers would understand that reference to 9.2GHz in the ad to be a statement about the overall operating speed of the computer," the ASA stated in its ruling.

"We considered that Valatech had not substantiated the claim that the computer operated at a speed of 9.2 GHz and concluded that the ad was likely to mislead."

The ASA said Valatech's ad had breached advertising code of practice rules on "substantiation" and "truthfulness", and told the company not to repeat the claim. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.