Feeds

Wisconsin Tourism Federation wisely rebrands

Penny finally drops

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

LogoWatch The Wisconsin Tourism Federation will henceforth be known as the Tourism Federation of Wisconsin - a wise piece of rebranding prompted by its exposure to public ridicule on the interwebs.

The Wisconsin Tourism Federation logo and its new incarnationThe "lobbying coalition of trade and promotional associations" has now purged all reference to WTF from its website, and has revamped its brand frontage with an added "of" lending extra compression to the overall feel.

Of course, the WTF TFW couldn't have foreseen the ultimate unfortunate result of its name when it founded back in 1979. If it's any consolation, North Carolina also rather belatedly realised the significance of WTF, and earlier this year offered to change any number plates bearing the offending acronym. ®

3 Big data security analytics techniques

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.