Feeds

Warner Music returns to YouTube

Big four labels in the sack

The essential guide to IT transformation

Warner Music is returning to YouTube after a nine-month blockade over licensing.

The music label has agreed to return its full catalog to YouTube in return for more control and a larger cut of advertising. The new accord gives Warner the right to sell its own ads on "enhanced" channels devoted to WMG artists as well as against user-generated videos using WMG songs in their soundtrack. Ad revenue will be shared with YouTube, with WMG keeping the bulk of the cash.

Warner said its content will return to YouTube "as early as the end of the year."

By setting its own price for ads, Warner hopes to improve on the slim margins it has accused YouTube of dolling out. The label began yanking its videos from the video-sharing site late last year when licensing negotiations between the two broke down.

The new deal could potentially complicate YouTube's existing pact with Universal Media Group, which included the creation of Vevo, a satellite "premium" music video site, set aside from YouTube's usual user-generated rabble. Universal's big plan is to convince other record labels to join Vevo, but with Warner's new power to sell and customize its artist channels, there now appears little reason to move away from the YouTube site proper. So far, Universal has signed only Sony to hook into Vevo.

YouTube has always publicly responded to the whims and tantrums of record labels by guardedly stating that music licensing is "complicated." With Warner back, the Google-owned website now has all four of the major labels in its stable, but it has much less control of the cash flow they generate than when it first decided to crawl into bed with the industry rather than be sued into oblivion. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.