Feeds

Vodafone Music has disastrous relaunch

Near-total promotional clusterf*ck

Choosing a cloud hosting partner with confidence

Vodafone's free music promotion last week saw overloaded servers, compatibility problems and customers getting billed - all of which bodes badly for the operator's upcoming 360 service.

Vodafone Music relaunched on Friday with a new client application and a promotional offer of ten free tracks - at least for customers who had the patience to keep trying to attach to the overloaded servers, had installed the right version of Adobe's Flash software, and weren't among the unfortunate few who got billed for their freebies.

Vodafone told us that the overloading was down to the service getting more traffic than usual on Friday, around 20 times apparently, though given the free music offer that could, perhaps, have been predicted.

The El Reg freetard desk managed to get nine of its entitlement downloaded before midnight, when the offer expired, thanks to broken connections and obscure errors:

Vodafone Music Error

Clearly the wrong version of Flash here - or is it?

Those errors persisted over the weekend, and when we took the matter up with Vodafone on Monday we were told that a new version of Adobe's Flash was needed: clearly we should have guessed.

But not everyone had such an easy fix, and the company has been crediting some customers with £5 to make up for the inconvenience of being unable to download their free music as promised.

Teething trouble with a new product is fair enough - but failing to predict heavy traffic generated by promotional offers, and being unable to generate useful error messages both augur ill for a company that sees service provision as its future. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.