Feeds

Vodafone Music has disastrous relaunch

Near-total promotional clusterf*ck

Next gen security for virtualised datacentres

Vodafone's free music promotion last week saw overloaded servers, compatibility problems and customers getting billed - all of which bodes badly for the operator's upcoming 360 service.

Vodafone Music relaunched on Friday with a new client application and a promotional offer of ten free tracks - at least for customers who had the patience to keep trying to attach to the overloaded servers, had installed the right version of Adobe's Flash software, and weren't among the unfortunate few who got billed for their freebies.

Vodafone told us that the overloading was down to the service getting more traffic than usual on Friday, around 20 times apparently, though given the free music offer that could, perhaps, have been predicted.

The El Reg freetard desk managed to get nine of its entitlement downloaded before midnight, when the offer expired, thanks to broken connections and obscure errors:

Vodafone Music Error

Clearly the wrong version of Flash here - or is it?

Those errors persisted over the weekend, and when we took the matter up with Vodafone on Monday we were told that a new version of Adobe's Flash was needed: clearly we should have guessed.

But not everyone had such an easy fix, and the company has been crediting some customers with £5 to make up for the inconvenience of being unable to download their free music as promised.

Teething trouble with a new product is fair enough - but failing to predict heavy traffic generated by promotional offers, and being unable to generate useful error messages both augur ill for a company that sees service provision as its future. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?