Feeds

Newton designer returns to Apple

Tablet marketer to market tablet?

Internet Security Threat Report 2014

One of the men directly responsible for Apple's ill-fated Newton Message Pad has been rehired by Apple.

According to a blog post from The New York Times, Michael Tchao has rejoined the Cupertinians as VP of product marketing, reporting directly to the SVP for worldwide product marketing, Phil Schiller.

The timing of the hire, coupled with Tchao's experience in both shepherding the Newton's development and orchestrating the feeding frenzy at its release during 1993's Boston Macworld Expo, puts more credence behind the ever-increasing rumorfest about the imminent appearance of an Apple tablet.

The development of the Newton Message Pad was a rocky one, with Tchao deep in the thick of it. One bit of Apple lore, for example, has him passionately - and successfully - pitching the handheld to then-CEO John Sculley during a flight on then-chairman Mike Markkula's private jet.

The Newton, unfortunately, was torpedoed at launch by the early failures of its handwriting recognition. Mercilessly lampooned by no less a light than Doonesbury's Garry Trudeau (which led to a Newton Easter egg), it mattered little that the recognition learned your writing the more you used it or that the software behind it was improved over time.

After leaving Apple in mid-1994, Tchao took a series of positions in tech companies, most recently as general manager of Nike TechLab/Nike+, a division of the shoemaker that, among other efforts, works with Apple on the Nike + iPod runners' training system.

And now he's back at Apple, presumably being rehired by the man who killed off the Newton in 1998, Steve Jobs, and putting the lie to F. Scott Fitzgerald's famous dictum that "There are no second acts in American lives."

Tchao's Cupertino role is about to begin its Act Two. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.