Feeds

Newton designer returns to Apple

Tablet marketer to market tablet?

Secure remote control for conventional and virtual desktops

One of the men directly responsible for Apple's ill-fated Newton Message Pad has been rehired by Apple.

According to a blog post from The New York Times, Michael Tchao has rejoined the Cupertinians as VP of product marketing, reporting directly to the SVP for worldwide product marketing, Phil Schiller.

The timing of the hire, coupled with Tchao's experience in both shepherding the Newton's development and orchestrating the feeding frenzy at its release during 1993's Boston Macworld Expo, puts more credence behind the ever-increasing rumorfest about the imminent appearance of an Apple tablet.

The development of the Newton Message Pad was a rocky one, with Tchao deep in the thick of it. One bit of Apple lore, for example, has him passionately - and successfully - pitching the handheld to then-CEO John Sculley during a flight on then-chairman Mike Markkula's private jet.

The Newton, unfortunately, was torpedoed at launch by the early failures of its handwriting recognition. Mercilessly lampooned by no less a light than Doonesbury's Garry Trudeau (which led to a Newton Easter egg), it mattered little that the recognition learned your writing the more you used it or that the software behind it was improved over time.

After leaving Apple in mid-1994, Tchao took a series of positions in tech companies, most recently as general manager of Nike TechLab/Nike+, a division of the shoemaker that, among other efforts, works with Apple on the Nike + iPod runners' training system.

And now he's back at Apple, presumably being rehired by the man who killed off the Newton in 1998, Steve Jobs, and putting the lie to F. Scott Fitzgerald's famous dictum that "There are no second acts in American lives."

Tchao's Cupertino role is about to begin its Act Two. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.