Feeds

Ballmer pumps Windows 7 up to thrifty customers

Hopes upcoming OS will fit into frugal 'new normal'

Secure remote control for conventional and virtual desktops

Microsoft boss Steve Ballmer has used the ‘C’ word in a missive he wrote today that paints an austere picture of the world economy, but at the same time punts the company’s technology as a saviour to businesses and their depleted piggy banks.

“In the new normal, one thing is clear: cutting costs is extremely important. But cost cutting by itself is not a long-term winning strategy,” opined Ballmer.

The word ‘cut’ has become de rigueur among some politicians and biz tycoons of late.

“To build a sustainable competitive advantage, companies must ultimately do two things - increase productivity and find ways to deliver new value to customers.”

Cue Windows 7, which gets it official launch party on 22 October and is, according to Ballmer, “the best PC operating system we have ever built.”

He was also quick to single out the public sector and its diminishing funds as an example of the sort of customer Microsoft is super keen to scoop up.

“Governments must figure out how to deliver more services on budgets that are sharply constrained by falling revenue.”

Ballmer went on to cite the city of Miami’s recent deployment of Windows 7. The result: it expects to save nearly $400,000 a year in reduced security, management, and energy costs, he said.

Of course, he didn’t offer a compare-and-contrast with how those savings might be weighed against an open source option from a rival vendor, say. But then, why would he? After all, the man has a new OS to flog in the midst of an economic slump. ®

*We've reproduced the email in full on the next page.

Beginner's guide to SSL certificates

Next page: The New Efficiency

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.