Feeds

Ballmer pumps Windows 7 up to thrifty customers

Hopes upcoming OS will fit into frugal 'new normal'

Top three mobile application threats

Microsoft boss Steve Ballmer has used the ‘C’ word in a missive he wrote today that paints an austere picture of the world economy, but at the same time punts the company’s technology as a saviour to businesses and their depleted piggy banks.

“In the new normal, one thing is clear: cutting costs is extremely important. But cost cutting by itself is not a long-term winning strategy,” opined Ballmer.

The word ‘cut’ has become de rigueur among some politicians and biz tycoons of late.

“To build a sustainable competitive advantage, companies must ultimately do two things - increase productivity and find ways to deliver new value to customers.”

Cue Windows 7, which gets it official launch party on 22 October and is, according to Ballmer, “the best PC operating system we have ever built.”

He was also quick to single out the public sector and its diminishing funds as an example of the sort of customer Microsoft is super keen to scoop up.

“Governments must figure out how to deliver more services on budgets that are sharply constrained by falling revenue.”

Ballmer went on to cite the city of Miami’s recent deployment of Windows 7. The result: it expects to save nearly $400,000 a year in reduced security, management, and energy costs, he said.

Of course, he didn’t offer a compare-and-contrast with how those savings might be weighed against an open source option from a rival vendor, say. But then, why would he? After all, the man has a new OS to flog in the midst of an economic slump. ®

*We've reproduced the email in full on the next page.

Top three mobile application threats

Next page: The New Efficiency

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.