Feeds

Yahoo! reinvents! yodel!

$100m to woo 'Y!ou'

Beginner's guide to SSL certificates

Yahoo! has released the first volley in its $100m ad campaign: a TV ad that explores new frontiers in oversaturated colors and multi-culti jollity.

But calling the company's "Y!ou" brand-refresh effort a mere ad campaign doesn't do it justice, says Elisa Steele, Yahoo! EVP and marketing chieftain. "This is much more than an advertising campaign. It’s about how Yahoo! delivers its promise to the market in everything we do."

Yahoo! plans to deliver this promise-bearing blitz globally in an effort that will reach potential Google-defectors in the US, UK, India, Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan this year and next.

Check out the video of the first ad, entitled "Anthem," and pay special attention to the rework of Yahoo!'s trademark yodel at the end of the clip:

If fervent flickr photogs feverishly fulminated over the mere addition of Yahoo!'s name to that website's logo, can we now expect cries of "Blasphemy!" from yodel traditionalists? ®

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.