Feeds

Yahoo! reinvents! yodel!

$100m to woo 'Y!ou'

Choosing a cloud hosting partner with confidence

Yahoo! has released the first volley in its $100m ad campaign: a TV ad that explores new frontiers in oversaturated colors and multi-culti jollity.

But calling the company's "Y!ou" brand-refresh effort a mere ad campaign doesn't do it justice, says Elisa Steele, Yahoo! EVP and marketing chieftain. "This is much more than an advertising campaign. It’s about how Yahoo! delivers its promise to the market in everything we do."

Yahoo! plans to deliver this promise-bearing blitz globally in an effort that will reach potential Google-defectors in the US, UK, India, Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan this year and next.

Check out the video of the first ad, entitled "Anthem," and pay special attention to the rework of Yahoo!'s trademark yodel at the end of the clip:

If fervent flickr photogs feverishly fulminated over the mere addition of Yahoo!'s name to that website's logo, can we now expect cries of "Blasphemy!" from yodel traditionalists? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.