Feeds

Vegemite unscrews lid on iSnack2.0

Cream cheese, whalesong and a soupçon of Web 0.2

Security for virtualized datacentres

LogoWatch Kraft Foods has announced the result of a three-month competition to name its new cream-cheese-adulterated Vegemite, and has decided it's a really bright idea to brand the spread "Vegemite iSnack2.0".

The man responsible for the outrage is West Australian web designer Dean Robbins. The 27-year-old saw off over 48,000 rival suggestions, including "2ritemite", "Ruddymite" and "Wow Chow", to emerge triumphant.

He told the Sydney Morning Herald: ''It's been difficult to contain my excitement - I actually leapt out of my chair when I heard the news. To think that I could go down in Australia's history is overwhelming."

He added: "It was all a bit tongue-in-cheek, really. The 'i' phenomenon and web 2.0 have been recent revolutions and I thought the new Vegemite name could do the same."

Kraft Foods' Simon Talbot cranked up the whalesong and weighed in with: "The name Vegemite iSnack2.0 was chosen based on its personal call to action, relevance to snacking and clear identification of a new and different Vegemite to the original. We believe these three components completely encapsulate the new brand."

It remains to be seen what effect the new moniker has on sales of iSnack2.0. Kraft reckons it's offloaded 2.8 million jars of the stuff since it went on sale in July - an initiative prompted by consumer calls for "a product that did not require mixing with butter and was easier to spread". ®

New hybrid storage solutions

More from The Register

next story
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.