Feeds

Home Office makes nice cartoon ID card ad

Look kids! Cartoons!

Providing a secure and efficient Helpdesk

The Home Office is to spend over £500,000 this year on a marketing campaign for the identity card which features cartoon fingerprints.

A departmental spokesperson told GC News that it is planning a public information campaign to alert businesses on the need to prepare for the introduction of the card, which will initially be made available on a voluntary basis.

It will be focused primarily on the north-west of England, reflecting plans to make the card available to residents of Greater Manchester later this year, with some nationwide marketing.

The campaign, one advert for which features a cartoon fingerprint unveiling the identity card to an admiring audience of other fingerprints, is expected to cost £544,000 between September and December.

"This will help businesses with 'know your employee' and 'know your customer' checks," the spokesperson said. "The National Identity Card may be presented to businesses across the country any time after launch, as proof of identity. Businesses need to ensure that their staff are ready to recognise the National Identity Card, and know how to check the security features."

The plan has attracted fresh criticism from campaigners against the card. Phil Booth, national coordinator of NO2ID, said: "This latest, desperate attempt to market the ID scheme is patronising hype. Having failed to come up with any convincing benefits, officials are set to waste millions shoving ID cards down the throats of shops, of licensees, and of young people who already have alternatives.

"The IPS is treating the public and businesses like children if it thinks giving fingerprints smiles will make us all happy to be fingerprinted.

"Let us be clear: anyone signing up for a Home Office identity card has agreed to report to an official database for life, and lost control of their own identity information for ever. It is nothing to smile about."

This article was originally published at Kable.

Kable's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.