Feeds

Home Office makes nice cartoon ID card ad

Look kids! Cartoons!

Intelligent flash storage arrays

The Home Office is to spend over £500,000 this year on a marketing campaign for the identity card which features cartoon fingerprints.

A departmental spokesperson told GC News that it is planning a public information campaign to alert businesses on the need to prepare for the introduction of the card, which will initially be made available on a voluntary basis.

It will be focused primarily on the north-west of England, reflecting plans to make the card available to residents of Greater Manchester later this year, with some nationwide marketing.

The campaign, one advert for which features a cartoon fingerprint unveiling the identity card to an admiring audience of other fingerprints, is expected to cost £544,000 between September and December.

"This will help businesses with 'know your employee' and 'know your customer' checks," the spokesperson said. "The National Identity Card may be presented to businesses across the country any time after launch, as proof of identity. Businesses need to ensure that their staff are ready to recognise the National Identity Card, and know how to check the security features."

The plan has attracted fresh criticism from campaigners against the card. Phil Booth, national coordinator of NO2ID, said: "This latest, desperate attempt to market the ID scheme is patronising hype. Having failed to come up with any convincing benefits, officials are set to waste millions shoving ID cards down the throats of shops, of licensees, and of young people who already have alternatives.

"The IPS is treating the public and businesses like children if it thinks giving fingerprints smiles will make us all happy to be fingerprinted.

"Let us be clear: anyone signing up for a Home Office identity card has agreed to report to an official database for life, and lost control of their own identity information for ever. It is nothing to smile about."

This article was originally published at Kable.

Kable's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

Internet Security Threat Report 2014

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.