Feeds

Home Office makes nice cartoon ID card ad

Look kids! Cartoons!

Next gen security for virtualised datacentres

The Home Office is to spend over £500,000 this year on a marketing campaign for the identity card which features cartoon fingerprints.

A departmental spokesperson told GC News that it is planning a public information campaign to alert businesses on the need to prepare for the introduction of the card, which will initially be made available on a voluntary basis.

It will be focused primarily on the north-west of England, reflecting plans to make the card available to residents of Greater Manchester later this year, with some nationwide marketing.

The campaign, one advert for which features a cartoon fingerprint unveiling the identity card to an admiring audience of other fingerprints, is expected to cost £544,000 between September and December.

"This will help businesses with 'know your employee' and 'know your customer' checks," the spokesperson said. "The National Identity Card may be presented to businesses across the country any time after launch, as proof of identity. Businesses need to ensure that their staff are ready to recognise the National Identity Card, and know how to check the security features."

The plan has attracted fresh criticism from campaigners against the card. Phil Booth, national coordinator of NO2ID, said: "This latest, desperate attempt to market the ID scheme is patronising hype. Having failed to come up with any convincing benefits, officials are set to waste millions shoving ID cards down the throats of shops, of licensees, and of young people who already have alternatives.

"The IPS is treating the public and businesses like children if it thinks giving fingerprints smiles will make us all happy to be fingerprinted.

"Let us be clear: anyone signing up for a Home Office identity card has agreed to report to an official database for life, and lost control of their own identity information for ever. It is nothing to smile about."

This article was originally published at Kable.

Kable's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

Next gen security for virtualised datacentres

More from The Register

next story
Britain's housing crisis: What are we going to do about it?
Rent control: Better than bombs at destroying housing
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Top beak: UK privacy law may be reconsidered because of social media
Rise of Twitter etc creates 'enormous challenges'
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?