Feeds

Google deepens search pockets

Slings anchors into numerous results

Boost IT visibility and business value

Google has slotted anchor links into some search engine results to help users more quickly find what they’re looking for when looking up a complex query.

"We've enhanced the search snippet with two new features that make it easier to find information buried deep within a page," said Google’s Chris Kern in a blog post on Friday.

The feature allows users to jump straight to relevant content, which is especially helpful for anyone searching through lengthy text, said Google.

There are links to specific sections within a page containing subtopics about a given query punched into the Google search page.

The deep links are generated "completely algorithmically" said Google on its webmaster central blog.

It was also at pains to point out that no money was involved for anyone thinking they can make a quick buck from the feature as "you can't pay to get these links".

Google added: "The new in-snippet links only appear for relevant queries, so you won't see it on the results all the time - only when we think that a link to a section would be highly useful for a particular query." ®

Build a business case: developing custom apps

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?