Feeds

iPhone voted UK's 'coolest brand'

Drives Aston Martin from top spot

Choosing a cloud hosting partner with confidence

The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years.

CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't got one, want one."*

In further gusset-moistening news for fanbois, and to the utter dismay of Church of Jobs sceptics, Apple itself took third place and its iPod weighed in in fourth spot.

Other tech notables in the top 20 are Nintendo, PlayStation, Xbox and, somewhat disturbingly, the Beeb's iPlayer.

Inevitably, both Google and YouTube also wowed the crowds, while the traditional luxury brand flag was flown by Dom Perignon, Ferrari and Rolex. Here's the manifest of leading cool:

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation
  11. Xbox
  12. Tate Modern
  13. Dom Perignon
  14. Virgin Atlantic
  15. Ferrari
  16. Sony
  17. Mini
  18. Vivienne Westwood
  19. Rolex
  20. BBC iPlayer

Notables who dropped from the top twenty this year were Agent Provocateur, Nike and Facebook. The first two did, however, top their respective categories (Fashion - Lingerie, and Sportswear & Equipment).

Other brands strutting their stuff in the full list (pdf) of the 500 laureates are Flickr, Last.fm, MySpace, Skype and Twitter. Inexplicably, Playmobil failed to make the cut, but Marmite and Guinness displayed their enduring coolness, with the latter topping the top tipple category.

And in case you're wondering just who decided what's cool right now, Superbrands UK asked and "independent and voluntary Expert Council" and 2,450 UK consumers on the YouGov panel to contemplate a list of around 1,100 shortlisted brands.

There are more details on the selection process here (pdf).

Bootnote

* iDon't.

Choosing a cloud hosting partner with confidence

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.