Feeds

iPhone voted UK's 'coolest brand'

Drives Aston Martin from top spot

Combat fraud and increase customer satisfaction

The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years.

CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't got one, want one."*

In further gusset-moistening news for fanbois, and to the utter dismay of Church of Jobs sceptics, Apple itself took third place and its iPod weighed in in fourth spot.

Other tech notables in the top 20 are Nintendo, PlayStation, Xbox and, somewhat disturbingly, the Beeb's iPlayer.

Inevitably, both Google and YouTube also wowed the crowds, while the traditional luxury brand flag was flown by Dom Perignon, Ferrari and Rolex. Here's the manifest of leading cool:

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation
  11. Xbox
  12. Tate Modern
  13. Dom Perignon
  14. Virgin Atlantic
  15. Ferrari
  16. Sony
  17. Mini
  18. Vivienne Westwood
  19. Rolex
  20. BBC iPlayer

Notables who dropped from the top twenty this year were Agent Provocateur, Nike and Facebook. The first two did, however, top their respective categories (Fashion - Lingerie, and Sportswear & Equipment).

Other brands strutting their stuff in the full list (pdf) of the 500 laureates are Flickr, Last.fm, MySpace, Skype and Twitter. Inexplicably, Playmobil failed to make the cut, but Marmite and Guinness displayed their enduring coolness, with the latter topping the top tipple category.

And in case you're wondering just who decided what's cool right now, Superbrands UK asked and "independent and voluntary Expert Council" and 2,450 UK consumers on the YouGov panel to contemplate a list of around 1,100 shortlisted brands.

There are more details on the selection process here (pdf).

Bootnote

* iDon't.

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.