Feeds

iPhone voted UK's 'coolest brand'

Drives Aston Martin from top spot

Beginner's guide to SSL certificates

The iPhone has been elected as Britain's "coolest brand", knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years.

CoolBrands chairman Stephen Cheliotis said: "The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't got one, want one."*

In further gusset-moistening news for fanbois, and to the utter dismay of Church of Jobs sceptics, Apple itself took third place and its iPod weighed in in fourth spot.

Other tech notables in the top 20 are Nintendo, PlayStation, Xbox and, somewhat disturbingly, the Beeb's iPlayer.

Inevitably, both Google and YouTube also wowed the crowds, while the traditional luxury brand flag was flown by Dom Perignon, Ferrari and Rolex. Here's the manifest of leading cool:

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation
  11. Xbox
  12. Tate Modern
  13. Dom Perignon
  14. Virgin Atlantic
  15. Ferrari
  16. Sony
  17. Mini
  18. Vivienne Westwood
  19. Rolex
  20. BBC iPlayer

Notables who dropped from the top twenty this year were Agent Provocateur, Nike and Facebook. The first two did, however, top their respective categories (Fashion - Lingerie, and Sportswear & Equipment).

Other brands strutting their stuff in the full list (pdf) of the 500 laureates are Flickr, Last.fm, MySpace, Skype and Twitter. Inexplicably, Playmobil failed to make the cut, but Marmite and Guinness displayed their enduring coolness, with the latter topping the top tipple category.

And in case you're wondering just who decided what's cool right now, Superbrands UK asked and "independent and voluntary Expert Council" and 2,450 UK consumers on the YouGov panel to contemplate a list of around 1,100 shortlisted brands.

There are more details on the selection process here (pdf).

Bootnote

* iDon't.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.