Feeds

Vodafone clings to customers with cloud contactbook

360 degrees of desperation

Top three mobile application threats

Updated Vodafone has announced its latest plan to try and hang on to customers, which centres on a cloud-hosted address book.

Vodafone 360 involves a web portal where users can see their address book, connected to the usual social networking services, and a custom client which will be pre-installed on variant handsets as well as central to a couple of new Vodafone-branded phones manufactured by Samsung.

But mostly Vodafone 360 is about trying to keep Vodafone customers within the corral, offering them a personalised portal in the hope that they'll buy applications (more than a thousand available) and music (more than a million tracks available), and, most importantly, remember that they are Vodafone customers rather than Ovi/Nokia/Apple/HTC customers.

That portal will be replicated with an on-device client from Vodafone, which can be installed in Vodafone stores and will come pre-loaded on variant handsets. Those variants will include four Nokia devices and two from Samsung, including the "Vodafone 360 H1" which will feature a multitouch screen as well as Wi-Fi, 16GB of memory and the usual smartphone features.

We don't know what OS the H1 will be running, though Symbian seems a safe bet* as Vodafone will be running the new client on four Nokia handsets too. We've asked Vodafone to confirm the multitouch capabilities of the H1, but apparently they're all in a briefing about the new service and will get back to us real soon.

Vodafone certainly isn't expecting 360 to be limited to Symbian, but rather to become a cross-device platform that can tie users into the Vodafone service by aggregating their online identities regardless of the handset they are using. Most identity aggregation currently takes place on the user's device, as demonstrated by the Palm Pre, but shifting that aggregation to the service provider could make it much harder for customers to change networks, which is rather the point.

Vodafone 360 will be launching in the UK, along with half a dozen European countries, later this year with the rest of the world to follow in 2010. ®

* Update: Seemed a safe bet, but wrong as LiMo Foundation has been in touch to say the H1 will be using their platform with Vodafone committed to LiMo in future - we'll be following up on that when we get more information.

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.