Feeds

Vodafone clings to customers with cloud contactbook

360 degrees of desperation

Security for virtualized datacentres

Updated Vodafone has announced its latest plan to try and hang on to customers, which centres on a cloud-hosted address book.

Vodafone 360 involves a web portal where users can see their address book, connected to the usual social networking services, and a custom client which will be pre-installed on variant handsets as well as central to a couple of new Vodafone-branded phones manufactured by Samsung.

But mostly Vodafone 360 is about trying to keep Vodafone customers within the corral, offering them a personalised portal in the hope that they'll buy applications (more than a thousand available) and music (more than a million tracks available), and, most importantly, remember that they are Vodafone customers rather than Ovi/Nokia/Apple/HTC customers.

That portal will be replicated with an on-device client from Vodafone, which can be installed in Vodafone stores and will come pre-loaded on variant handsets. Those variants will include four Nokia devices and two from Samsung, including the "Vodafone 360 H1" which will feature a multitouch screen as well as Wi-Fi, 16GB of memory and the usual smartphone features.

We don't know what OS the H1 will be running, though Symbian seems a safe bet* as Vodafone will be running the new client on four Nokia handsets too. We've asked Vodafone to confirm the multitouch capabilities of the H1, but apparently they're all in a briefing about the new service and will get back to us real soon.

Vodafone certainly isn't expecting 360 to be limited to Symbian, but rather to become a cross-device platform that can tie users into the Vodafone service by aggregating their online identities regardless of the handset they are using. Most identity aggregation currently takes place on the user's device, as demonstrated by the Palm Pre, but shifting that aggregation to the service provider could make it much harder for customers to change networks, which is rather the point.

Vodafone 360 will be launching in the UK, along with half a dozen European countries, later this year with the rest of the world to follow in 2010. ®

* Update: Seemed a safe bet, but wrong as LiMo Foundation has been in touch to say the H1 will be using their platform with Vodafone committed to LiMo in future - we'll be following up on that when we get more information.

Intelligent flash storage arrays

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.