Feeds

Former AMD kingpin gives Intel hell

Derides 'monopolist defense'

Choosing a cloud hosting partner with confidence

AMD's former CEO Hector Ruiz has released a commentary that picks apart Intel's defense against the European Commission's €1.06bn fine for anticompetitve practices.

Ruiz's scathing rebuke, published by MarketWatch, excoriates Chipzilla's efforts to wriggle out of responsibility for the actions that led to the fine - especially in light of the incriminating evidence recently released by the European Competition Commission.

In his commentary, entitled "Intel and the blame game: Time to take responsibility in chip-industry antitrust case," Ruiz writes: "Intel has apparently embraced the advice dispensed by the playwright Oscar Wilde: 'It's not whether you win or lose, it's how you place the blame.'"

Ruiz's argument takes several tacks, chiding Intel for its charges of Commission bias, scolding the company for suppressing evidence, reproving them for disparaging critics - "a typical monopolist defense" according to Ruiz - and saying that Intel's blaming of AMD for its European sales problems "really does twist reality into a pretzel."

Not that Ruiz is without bias. After assuming the positions of president and COO of AMD in 2000, he became CEO in 2002 and headed the company until he stepped aside in 2008.

And he has called Intel to task before, as evidenced by his statement in 2007 when the EU began its investigation of Intel that "This is not an isolated instance," citing similar investigations in Japan and Korea.

Still, Ruiz holds out an olive branch at the end of Wednesday's dressing-down of his former competitor: "Intel has been a global innovation leader in the past," he concedes. "It can be a global innovation leader in the future - but not until Intel's leadership recognizes a simple truth."

That simple truth, from Ruiz's point of view, is that Intel should take responsibility for its actions, and move on.

"The sooner Intel accepts a level of responsibility befitting a company of its scope, legacy and stature," Ruiz writes, "and takes responsibility for its own errors, the sooner that the full benefits of competition will flow, not just to the industry, and not even just to computer manufacturers, but to computer users the world around."

If Intel is playing the blame game, Ruiz is playing the shame game. ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.