Feeds

'Buy puke-rays and we'll donate to police widows & orphans'

Make a move and the kid gets it

Secure remote control for conventional and virtual desktops

A US firm which sells handheld puke-ray weapons for the police and military markets has adopted a novel marketing ploy. For every chunder-gat purchased, the company will donate a small sum to help the families of cops and troops who have been killed in the line of duty.

Laser Energetics of New Jersey announced that its Dazer Laser™ weapons were ready for shipping in June. The company offers a hefty raypistol-format job, the Defender™, or a handier torch/sick-sabre style affair called Guardian™. The weapons' flickering beams, when directed into an opponent's eyes, are said to cause nausea and impaired balance.

Now, to sweeten the deal even further for any police or military purchasing chiefs still undecided, Laser Energetics has pledged that for every Defender bought it will donate $25 (or $15 for a Guardian) to the "Have a Heart - Save a Life™" fund. This worthy organisation, set up by Laser Energetics and the Star Spangled Americans Society ("Ignore politics and embrace patriotism!") "will supply money to charities that provide donations to those families of the fallen brave", according to Laser Energetics.

"We anticipate we will make significant donations in the hundreds of thousands of dollars in the near future," states company CEO Robert D Battius, suggesting that he expects imminent regurge-raygun sales in the tens of thousands.

There's a certain irony here in that the company's hurl-weapons aren't intended to save the lives of American cops or troops, but rather those of their opponents. The vomit beams are supposed to offer a "non lethal" or "less lethal" option for plods or squaddies facing dangerous enemies - less final than firearms, but not as potentially risky as fisticuffs, clubs, the use of comparatively short-ranged and one-shot Taser electroprod guns etc. Better to leave a perp or terrorist groping blindly about with his eyes shut or floundering in a chunky puddle than to shoot, slug, gas or electrify him - that's the thinking.

That would only apply, of course, if the spew-beam tech actually worked. Even then the idea would still have its critics; and as yet it seems reasonable to be sceptical. Similar vom-ray efforts at the Department of Homeland Security have yet to produce a deployable weapon.

Laser Energetics' pledge may of course be just what it seems: an example of sturdy corporate patriotism. But it might also be a desperate attempt to blackmail police or military purchasers into coughing up for a largely ineffective product. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
French 'terror law' declares WAR on the INTERNET itself, say digi-rights folks
Liberté, Égalité, Fraternité: Two out of three ain't bad
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.