Feeds

NO2ID beats off ad complaint

ASA rules in its favour

Next gen security for virtualised datacentres

The Advertising Standards Authority has rejected a complaint about a NO2ID advertisement which warned of the likelihood of personal information leaking from the proposed National Identity Register.

The ad showed a man's face with an apparent boast of how he can access what he wants on the register and sell information on it to private investigators and journalists.

A reader of the New Statesman magazine complained to the regulator on two grounds. Firstly the complainant said that the ad misleadingly exaggerated the information held on the database and how staff could access it; and secondly that it was offensive to people who worked on the database and suggested they were corrupt.

NO2ID Poster

Would you buy used data from this man?

NO2ID told the ASA that since the database did not exist, it was hard to accuse them of exaggerating. The organisation offered evidence from Schedule 1 of the Identity Cards Act of 2006 to show what information was likely to be held and how it could be cross-referenced.

In response to the second accusation NO2ID said that "I work on the Identity Card system" suggested a development role rather than just a user, and that the text was meant to be read as an online boast. The advert has run since 2005 without a previous complaint.

The ASA said today that neither part of the complaint had been upheld. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.