Feeds

NO2ID beats off ad complaint

ASA rules in its favour

The Advertising Standards Authority has rejected a complaint about a NO2ID advertisement which warned of the likelihood of personal information leaking from the proposed National Identity Register.

The ad showed a man's face with an apparent boast of how he can access what he wants on the register and sell information on it to private investigators and journalists.

A reader of the New Statesman magazine complained to the regulator on two grounds. Firstly the complainant said that the ad misleadingly exaggerated the information held on the database and how staff could access it; and secondly that it was offensive to people who worked on the database and suggested they were corrupt.

NO2ID Poster

Would you buy used data from this man?

NO2ID told the ASA that since the database did not exist, it was hard to accuse them of exaggerating. The organisation offered evidence from Schedule 1 of the Identity Cards Act of 2006 to show what information was likely to be held and how it could be cross-referenced.

In response to the second accusation NO2ID said that "I work on the Identity Card system" suggested a development role rather than just a user, and that the text was meant to be read as an online boast. The advert has run since 2005 without a previous complaint.

The ASA said today that neither part of the complaint had been upheld. ®

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.