Sony Ericsson's Pureness set for pre-Christmas launch
Transparent touchscreen talker in your stocking, anyone?
Sony Ericsson’s transparent mobile phone will be launched before for Christmas, it has emerged.
Can't see the video? Download Flash Player from Adobe.com
The Pureness sports a transparent, touch-sensitive display, and will appear in a string of designer retail stores – such as Selfridges – from November. The handset will cost £530.
SE’s decision to sell Pureness through retailers is thought to be the first time that the phone firm has launched a handset without an exclusive operator tie-up, according to a report by website Brand Republic.
Perhaps SE thought that the likes of O2 and Orange just weren’t hip enough to handle such an ice-cool phone?
That means it will almost certainly be Sim-free.
Pureness’ full technical specifications have yet to be made public. ®
Sponsored: Customer Identity and Access Management