Sony Ericsson's Pureness set for pre-Christmas launch

Transparent touchscreen talker in your stocking, anyone?

Sony Ericsson’s transparent mobile phone will be launched before for Christmas, it has emerged.

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The Pureness sports a transparent, touch-sensitive display, and will appear in a string of designer retail stores – such as Selfridges – from November. The handset will cost £530.

SE’s decision to sell Pureness through retailers is thought to be the first time that the phone firm has launched a handset without an exclusive operator tie-up, according to a report by website Brand Republic.

Perhaps SE thought that the likes of O2 and Orange just weren’t hip enough to handle such an ice-cool phone?

That means it will almost certainly be Sim-free.

Pureness’ full technical specifications have yet to be made public. ®

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