Sony Ericsson's Pureness set for pre-Christmas launch
Transparent touchscreen talker in your stocking, anyone?
Sony Ericsson’s transparent mobile phone will be launched before for Christmas, it has emerged.
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The Pureness sports a transparent, touch-sensitive display, and will appear in a string of designer retail stores – such as Selfridges – from November. The handset will cost £530.
SE’s decision to sell Pureness through retailers is thought to be the first time that the phone firm has launched a handset without an exclusive operator tie-up, according to a report by website Brand Republic.
Perhaps SE thought that the likes of O2 and Orange just weren’t hip enough to handle such an ice-cool phone?
That means it will almost certainly be Sim-free.
Pureness’ full technical specifications have yet to be made public. ®
Wait a second...
It's a colour screen, right?
I love it! ...wait....
Genius! So presumably the transparent touchscreen, combined with a forward facing camera and a hardware spec and OS capable of running high-power image registration software, means that we're moving a step closer to Augmented Reality HUDs, perfect for applications such as Wikitude AR Travel Guide (on Android), without the associated battery drain from a full brightness video display! FTW!
Oh wait, a terrible thought's just entered in to my head... Oh please don't tell me that this is being done just to be cool... Please tell me that this is actually a well-engineered progression towards practical AR. It isn't, is it?
So instead, the biggest revelation in this story is the lack of exclusivity. Oh good grief.
The Pureness doesn't have a touch screen does it? It's only input method is a standard keypad.
I don't get it
How are those two gals even related? They don't look like each other at all