Sony Ericsson's Pureness set for pre-Christmas launch
Transparent touchscreen talker in your stocking, anyone?
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Sony Ericsson’s transparent mobile phone will be launched before for Christmas, it has emerged.
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The Pureness sports a transparent, touch-sensitive display, and will appear in a string of designer retail stores – such as Selfridges – from November. The handset will cost £530.
SE’s decision to sell Pureness through retailers is thought to be the first time that the phone firm has launched a handset without an exclusive operator tie-up, according to a report by website Brand Republic.
Perhaps SE thought that the likes of O2 and Orange just weren’t hip enough to handle such an ice-cool phone?
That means it will almost certainly be Sim-free.
Pureness’ full technical specifications have yet to be made public. ®
COMMENTS
I love it! ...wait....
Genius! So presumably the transparent touchscreen, combined with a forward facing camera and a hardware spec and OS capable of running high-power image registration software, means that we're moving a step closer to Augmented Reality HUDs, perfect for applications such as Wikitude AR Travel Guide (on Android), without the associated battery drain from a full brightness video display! FTW!
Oh wait, a terrible thought's just entered in to my head... Oh please don't tell me that this is being done just to be cool... Please tell me that this is actually a well-engineered progression towards practical AR. It isn't, is it?
Bugger.
So instead, the biggest revelation in this story is the lack of exclusivity. Oh good grief.
touch screen?
The Pureness doesn't have a touch screen does it? It's only input method is a standard keypad.
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