Feeds

British TV firm dumps Silverlight

Gone in a Flash

Boost IT visibility and business value

In a blow to Microsoft, ITV has switched the technology powering its web streaming service from Silverlight to Adobe's more widely installed Flash.

It's understood the move, quietly carried out on Friday, was motivated by a simple need for the commercial broadcaster to reach the greatest possible number of web viewers. The popularity of the BBC's rival iPlayer exploded when it launched a Flash version in 2007, after struggling as a P2P download application.

"ITV can confirm it has switched from Microsoft's Silverlight to Adobe Flash to support the ITV Player on ITV.com," a spokeswoman said today.

ITV had been using Flash for elements of its web services for some time, including catch up streams of its flagship Saturday night plebwarblefest X Factor, so a total defection from Silverlight isn't unexpected.

Offering soothing words to Redmond, ITV's spokeswoman continued: "ITV continues to use Microsoft's products extensively to develop and deliver solutions to our viewers."

Indeed, but that doesn't much help Silverlight, which in two years, as The Wall Street Journal explains today at length, has failed to make a dent in Flash's dominance. ®

The Essential Guide to IT Transformation

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.