Feeds

British TV firm dumps Silverlight

Gone in a Flash

Business security measures using SSL

In a blow to Microsoft, ITV has switched the technology powering its web streaming service from Silverlight to Adobe's more widely installed Flash.

It's understood the move, quietly carried out on Friday, was motivated by a simple need for the commercial broadcaster to reach the greatest possible number of web viewers. The popularity of the BBC's rival iPlayer exploded when it launched a Flash version in 2007, after struggling as a P2P download application.

"ITV can confirm it has switched from Microsoft's Silverlight to Adobe Flash to support the ITV Player on ITV.com," a spokeswoman said today.

ITV had been using Flash for elements of its web services for some time, including catch up streams of its flagship Saturday night plebwarblefest X Factor, so a total defection from Silverlight isn't unexpected.

Offering soothing words to Redmond, ITV's spokeswoman continued: "ITV continues to use Microsoft's products extensively to develop and deliver solutions to our viewers."

Indeed, but that doesn't much help Silverlight, which in two years, as The Wall Street Journal explains today at length, has failed to make a dent in Flash's dominance. ®

New hybrid storage solutions

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.