Intel legal chief swaps chips for bite of Apple
Bruce Sewell jumps ship to join Jobsian outfit
Intel's general counsel Bruce Sewell has beaten a hasty retreat from Chipzilla in favour of a new job over at Apple.
Sewell hung up his Intel boots yesterday on the same day that the company’s long-serving senior digital veep Pat Gelsinger was poached by storage giant EMC.
Apple spun out a statement today confirming Sewell’s move.
Intel’s chief lawyer joined the firm in 1995, during which time he has battled with competition watchdogs in Asia, the US and Europe, where he has fervently defended Intel against antitrust claims.
Apple said Sewell would replace its current general counsel, Daniel Cooperman, who will retire from the Cupertino-based firm at the end of September.
“We are thrilled to have Bruce join our executive team, and wish Dan a very happy retirement,” said Apple boss Steve Jobs.
“With Bruce’s extensive experience in litigation, securities and intellectual property, we expect this to be a seamless transition.”
A tight-lipped Intel said yesterday that Sewell had "decided to leave the company to pursue other opportunities". It has already taken down Sewell’s corporate biography from its website. ®
With a Little Help from urFriends.......
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Reading between the lines ....
Are we to read into that, that Apple offer greener pastures for the future, and/or are Intel about to be found out in some skullduggery for which there is no viable defence?
Intel and MIcrosoft have earned fat monopoly profits for many years, but we can now see Apple has executed a brilliant decade long business plan to attack those margins while preserving its own.
For those that haven't spotted it, Apple could be a threat to Intel's profitability, now that Apple has its own in-house chip design team (via the PA Semi acquisition), and a complete OS and application stack that can be built for Intel, for ARM or even for PowerPC (to which Apple has IP rights). Apple must be feeling mighty pleased with themselves over this hire as smartphone and PC markets merge, and Apple's own processors go into their first shipping product (the "tablet").