Feeds

Twitter 'leaves door open' for targeted ads

Ad2.0rhea

The Essential Guide to IT Transformation

Earlier this year, Twitter co-founder Biz Stone said there are "no people at Twitter who know anything about advertising." But apparently, they're hiring.

The micro-blogging website has updated its terms of service to allow Twitter and its partners to target ads based on Tweets, searches, and other information users provide. The company says it's "leaving the door open for exploration in this area but we don't have anything to announce."

According to the new ToS:

The Services may include advertisements, which may be targeted to the Content or information on the Services, queries made through the Services, or other information. The types and extent of advertising by Twitter on the Services are subject to change. In consideration for Twitter granting you access to and use of the Services, you agree that Twitter and its third party providers and partners may place such advertising on the Services or in connection with the display of Content or information from the Services whether submitted by you or others.

Twitter has always been reluctant to commit to serving advertisements as a revenue model – the way most web start-ups today stay afloat. In the past, the website has expressed more interest in developing add-on tools and services for companies and professionals. Yet while Biz clearly thinks ads aren't all that, he has never ruled out the possibility.

The new terms also now expressly states that all Tweets belong to the author and that Twitter does not own them. Yes, but the company can "use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute" user Tweets any way they please, "because that's what we do," according to Stone on a recent blog post. Twitter's rules on APIs have also been expanded.

Compare and contrast the old and the new if it suits you. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.