TomTom goes Jock to abuse English 'bas'
Casts aspersions on reader's legitimacy
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We're very much obliged this afternoon to the shocked Reg reader who got an email from TomTom regarding a map update and addressed to "Dear English Bas".
Helpfully, TomTom directed Mr English Bas to an online confirmation of his good fortune:

For those of you not up to speed on slang from north of the border, "Bas" is a term used by our Scottish cousins to cast aspersions on someone's legitimacy.
Nice to see though that the TomTom team has signed out with a cheery "All the best", which is a friendly touch. ®
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COMMENTS
Bah!
So, no-one pointed out the essential rudeness of addressing a customer by his or her first name then?
Re: Meh #
I got both emails too...
Wonder if he still works there
Ha Ha
Perhaps Afrikaans?
Maybe it was just a ms-spelling for "English Baas" meaning "Boss"?

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