Feeds

Ballmer garnishes Bing 2.0 with iPhone 'stomp'

Return of the Kool-Aid kid

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Microsoft has unveiled an upcoming date to Bing - and the first in an anticipated series of TV ads pimping Windows 7.

Both were on display at yesterday's annual day out for Microsoft's 90,000 or so employees in Seattle, Washington.

The third highlight of the employee meeting, according to reports and Tweets from the event, was the latest outburst of competitive exuberance from Redmond's chief executive. Evidently, Steve Ballmer seized an employee's iPhone and held it up to mass ridicule, before pretending to stomp on it and walk away.

The drama unfolded as Steve Ballmer entered the event at Safeco Field, home to the Seattle Mariners, "slapping hands, running around, and generally whooping things up". The staffer held up their iPhone to take a photo of the dome-headed madness.

Endgadget claims to have a copy of the iPhone photo here.

Ballmer's ability to turn on the shtick is becoming routine, and now, it's almost expected when he takes the stage at mass rallies and events. Here's some of Ballmer's earlier work here, here and here. The infamous chair-throwing incident was never caught on video - that we know of, at least.

His cheerleading apparently proved a peppy relief to show opener chief operating officer Kevin Turner, who provided a surprising reality check.

Anonymous Microsoft blogger Mini Microsoft wrote: "He did take on the job of addressing the tough year and I believe he said some things that really surprised me. Growth hides mediocrity being one of them. That we over hired."

Meanwhile, a parade of Microsoft group presidents and senior executives tried to wow the masses with product demonstrations. Apparently, most of the stuff was already public knowledge, including Project Natal for a motion-based gaming and Windows 7.

On the new side, employee's Twitter streams revealed that Microsoft also demonstrated Bing 2.0. The engine update will apparently combine maps that use Microsoft's Silverlight browser-based media player and pictures with search results. The search engine is apparently due next week. Bing 1.0 arrived in May, and Microsoft has promised two Bing updates a year.

Microsoft also previewed its first ad for Windows 7, due on October 22. The ad, here, is a disturbing hybrid that fuses the suffocating PotteryBarn poppetry of its earlier "I'm a PC" ads with something approaching the kittens of RatherGood.com. The precocious moppet apparently featured in those earlier ads too, which suggests we can look forward to more of the same. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.