Feeds

AMD shines light on Vision thing

'Good', 'Better', 'Best' get new names

SANS - Survey on application security programs

With a call for chip makers to "stop talking about processors" and "start talking about usage", AMD has launched its awaited Vision brand for HD mobile computing.

As expected, Vision systems will come in three forms: a plain version, Premium and, at the top of the heap, Utimate. It's a "new way to buy PCs", says AMD, but it's just a variation on the old 'good', 'better', 'best' approach to product segmentation.

Vision standard defines a casual gaming, music listening, photo viewing, DVD watching, internet browsing workload. If you want to do any of these at the same time, play games more frequently, edit photos, watch Blu-ray Discs and/or convert video for iPod viewing, you'll want a Vision Premium system, AMD reckons.

Ultimate is for folk who extend that list to video and music editing, play online games and want a machine that will double-up as a DVR.

AMD Vision

Vision's success ultimately depends on how well AMD gets punters to associate these usage patterns with its three logos.

The basic Vision centres on Athlon X2 and ATI Mobility Radeon HD 4330 graphics technology. Premium takes the same visual chippery but combines it with an Athlon II Dual-Core CPU or a Turion X2. To get Ultimate branding, vendors need to pack a Turion II Dual-Core and a Mobility Radeon HD 4650 chipset into their offerings.

Down the line, Athlon II and Turion II will move down a grade and be then accompanied by Mobility Radeon HD 4200. At this point, the new Ultimate spec will be a Turion II Ultra and Mobility Radeon HD 4570 graphics.

AMD's vision for Vision takes in thin'n'light laptops as well as mainstream machines, though this segement's not up to delivering Ultimate functionality.

Vision standard here means an Athlon Neo X2 processor and Mobility Radeon HD 3200 graphics. Vision Premium calls for the same family of CPU but Mobility Radeon HD 4330 graphics.

There's no mention of wireless connectivity in all this, which might be what differentiates AMD's Vision from Intel's Centrino, but then Intel is turning Centrino into a brand not for notebooks but for its wireless chips.

Will we see laptops branded with both Vision (CPU and graphics) and Centrino (Wi-Fi card)? It's possible, but we suspect not.

Vision isn't a notebook-only brand. In Q1 2010, AMD plans to Vision Black for enthusiast-oriented desktop PCs. It will undoubtedly incorporate the company's Black Edition overclocker-friendly CPUs. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.