Feeds

Amazon and Apple stunting UK e-book market

Lack of models forcing readers to Sony?

Internet Security Threat Report 2014

Amazon and Apple are missing e-book viewer sales opportunities in the UK, a pollster has claimed.

Earlier this year, YouGov questioned 784 UK-based people it believes are potential e-book buyers. Some 65 per cent said that a Sony-made e-book viewers would likely fulfill their electronic reading requirements.

But respondents also flagged Amazon and Apple as two firms whose e-book products would likely also meet their requirements – despite the fact that Amazon’s Kindle range is only available in North America, and that Apple doesn’t make an e-book viewer.

Caroline Gaskin, Consulting Director at YouGov, suggested that Amazon’s e-book strategy and Apple’s lack of one could stunt the UK market for e-book devices.

“The lack of products from Amazon and Apple may inhibit the market in the short term,” she said.

It’s worth noting that only a tiny number of those questioned – five per cent – were aware that High Street booksellers also offer e-books.

The research also discovered which features e-book buyers in Blighty desire most. Screen clarity is of vital importance, as are the device’s size and weight.

Anyone waiting for an Apple e-book viewer will probably be more concerned about the device’s style, the research concluded, while those who favour Amazon's offerings probably care more about the range of available titles. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.