Feeds

Microsoft pulls Windows 7 balloons from Euro 'launch parties'

It's more fun in America

Security for virtualized datacentres

Microsoft's mischievous marketing mavens are at it again, this time Photoshopping some of the fun out of its upcoming Windows 7 faux launch parties.

As we reported last Friday, Redmond is sponsoring global launch parties for its upcoming operating system, set for release in late October. To enhance the festivities, they'll supply Windows 7-themed totebags, puzzles, napkins, playing cards, balloons, and more.

But if you're not a resident of the US, don't get your heart set on those balloons.

Thanks to the sharp eyes of Reg reader Will 3, we've been alerted that the photo which graces the UK announcement of the launch parties lacks one festive element of the same photo on the US version: those aforementioned balloons.

In fact, the balloons are only in the US versions of the party-announcement site - both in English and en Español. Windows fans in the rest of the globe, from Australia to Spain, are denied the festive merriment of those inflated latex bladders.

Microsoft's Windows 7 launch party announcement: US version

The launch-party announcement as seen by US celebration planners

Microsoft's Windows 7 launch party announcement: international version

The launch-party announcement as seen by (most of) the rest of the world

This inexplicable image-doctoring brings to mind last month's clumsy substitution of a white man's head onto a black man's body on Microsoft Poland's web site. And it makes even less sense.

There's a different substitution on the launch party's German web page. On that country's page - and for that country alone - the entire photo has been swapped out:

Microsoft's Windows 7 launch party announcement: German version

The launch-party announcement as seen in Deutschland

Yes, the racial makeup of the photo has changed. But we still have diversity. No doubt, after last month's fiasco, Microsoft chose carefully. But the balloons? We're flummoxed. ®

Beginner's guide to SSL certificates

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.