Feeds

Beware evangelists

Understanding the nature of the beast

High performance access to file storage

Evangelists. Plenty of them hang out in the sustainability and collaboration fields where I work. Some irritate while others are acceptable. And this isn't because they necessarily reflect my views. (In case you were wondering.) The trick is to spot, early on, which variety you're faced with and make your excuses and leave if they're the 'wrong' kind.

Last week, the Free Software Foundation, wrote to the Fortune 500 companies (well, it didn't bother with Microsoft) essentially telling them they'd be mad to upgrade to Windows 7. The story was widely covered but few publications would have ended up with such a rich discussion as The Register. As you know, this is a hugely popular online IT publication which takes no prisoners. It has attitude and a healthy disregard for some of the tripe that emanates from the industry it serves. Readers are encouraged to comment on items and, this particular article quickly attracted 145 comments.

The interesting thing is that the article was about an evangelical organisation and it attracted evangelistic commentators, both pro- and anti-, as well as your everyday commenters. The end result is that anyone with the willingness to work through the comments, evangelistic or otherwise, would end up with an independent point of view, providing they read through with an open mind. If they didn't, they'd end up just strengthening their own prejudices.

Lobby hobby

The sustainability and collaboration folk are no different. The evangelists are noisy, in your face, on conference platforms, lobbying whoever and wherever possible, frequently on the web with their blogs, Tweets and comments. They exist everywhere, and always have. The big difference today is that they can be more readily heard.

You can get positive evangelists who show how life could be better. I have a lot of time for them, even if they turn out to be wrong. At least they're trying to help. Then you have the negative ones who are more intent on tearing down than building up. "This is wrong" or "you shouldn't do that" rather than "try this alternative" or "why not do this?". In pop psychology, the former are the I'm OK, you're not OK brigade - the same mentality, incidentally, as criminals.

A lot of evangelists are so immersed in their blinkered view of the world, that they forget (or ignore) the fact that, if adopted, their wheezes might cause more problems than they solve. We're shutting down coal and nuclear power stations to cheers from the acid rain and nuclear waste storage zealots. But how deeply have they considered where the energy is going to come from? Or, alternatively, what impact on our lives a profound cut in consumption will cause? I venture to suggest, 'not a lot'. Out here in the real world, we have to find solutions, not just state problems.

In a way, the easiest ones to deal with are those that have 'Evangelist' printed on their business cards. They're being paid by someone to persuade others of the folly of their ways. You'll find these folk in many major IT companies. Others are not so obvious. Perhaps a company has plied them with gifts or other, more subtle, bribes. Recently I was talking with a Toyota (non-employee) iQ evangelist. Turns out she'd 'won' the car for a six month trial, in exchange for blogs and other social media outreach. Others are just total believers in 'the cause' simply because it makes sense to them within their own frame of reference.

The answer has to be to filter them as quickly as possible. Find out who pays for their evangelism in money or in other ways. Ask them what alternatives they know about in detail. And get them to tell you what the long term implications of their advocacy are likely to be. Some will slink away from the interrogation. Some will bluster, so you can take your leave of them. Those that will remain probably have a good and well thought out story to tell.

High performance access to file storage

More from The Register

next story
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.