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Microsoft names the day for iPhone come-back punch

Handsets and apps store ready to go

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Handsets featuring Microsoft's first come-back to the touchy-feely iPhone are due to hit retail stores on October 6.

The company is today expected to promise that phones running Windows Mobile 6.5 will hit retail stores around the world on that date.

In a parallel move, meanwhile, the long-awaited Windows Marketplace for Mobile - Microsoft's answer to the App Store - will open for business at the same time.

The company said the Windows Mobile 6.5 phones would debut with "a wide variety of approved and certified applications" from Windows Marketplace for Mobile.

As an added incentive to lure customers away from Apple's App Store, Microsoft re-iterated that the marketplace will provide an easy return policy for customers to "buy with confidence".

The Windows Mobile 6.5 phones will also be backed up by Microsoft's My-Phone service, which will let customers back up and sync content such as photos, music, contacts and text messages from their phone to the web.

Again, the idea is to tempt uses away from Apple, only this time they are targeting those who fear that losing their phone also means an unrecoverable of loss of self.

Windows Mobile 6.5 was released to manufacturing in May, with Microsoft promising official availability in the fall. You could, of course, download and install the code yourself.

From October 6, though, Windows Mobile 6.5 will officially come on handsets in the US from Hewlett-Packard, HTC, LG, Samsung and Toshiba, with services delivered by AT&T, Bell Mobility, Sprint, TELUS and Verizon Wireless. Europe will see phones from Acer, HTC, LG, Samsung, Sony Ericsson and Toshiba and services from Orange, T-Mobile and Vodafone.

On the Windows Marketplace for Mobile, Microsoft had said to expect the store to open for Windows Mobile 6.5 this fall. Millions of phones running Windows Mobile 6.0 and 6.1 must wait until around December to use the store.

Interest in both Windows Mobile 6.5 and Microsoft's Marketplace has been building, as people want to see how they'll fare among both developers and consumers against Apple.

Touch is expected to be fairly limited in Windows Mobile 6.5, with version 7.0 touted by Microsoft as offering the full touch- and motion-based answer to the iPhone.

That was the plan, anyway. DigiTimes last month reported that Microsoft now plans an interim update to Windows Mobile 6.5 in February 2009, and that this will see Windows Mobile 7.0 now pushed back to fourth-quarter of 2010.

It is unclear whether that "release" means release to manufacturing or release on handsets. If it's the former, then based on the length of time it took Windows Mobile 6.5 to move from RTM to handset, you could expect Windows Mobile 7.0 in March 2011 at the earliest.

That'll give not just Apple more time to increase its market share in smart phones, but it will also give Palm and RIM time to take more business from Windows Mobile as Microsoft gets its act together. ®

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Latest Comments

@Dustin 1

The use of the word Mactard makes you sound like a childish prick.

Using your own R&D department from company 1 to build an OS for company no 2 to then market and sell is not really re-branding especially if you happen to be CEO of both company no 1 and no 2.

And lets face it, it's not even in the same league as what Bill (I like to steal other peoples ideas then make a shit load of money out of them) Gates did with QDOS. And lets not forget the subsequent bullshit MS shills have written to try to make out that 'genius' Bill (Harvard dropout) Gates was the designer of the first PC operating system....

Shut up - tool!

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Response

@Stuart Duel

My use of the term Mactards does not apply to all users of apple products, only those that live and breath the hype without question. Most users of Apple products that I know are intelligent and are highly proficient users of many platforms, great programers and musicians. On many a forum you hear the chorus of Apple fanatics crying foul any time a product of similar capabilities or functionality steps up to the plate to get some market share. Always with cries of rippoff and stealing. Therefore one can construe from that type of 'vocalization' online that noone has the right to deploy similar capabilities and compete. Apple did not invent the GUI, who ripped off what now? I do not admire any company and how you gathered that is beyond me. Also, who are you calling a dinosaur? Apple has been around since the 70s. If Apple didnt buy NeXT, where would it be today? But thats right. Only Apple is allowed to purchase and rebrand existing products, put an animated and shiny theme on it......and have it called innovation...

As far as the number of useless apps out there, I guarantee that they outnumber the useful and non redundant apps. I was eluding to app count as a selling point over functionality. I have a few WiMo apps for time wasting at all times, but counting them as a selling point is pretty weak.

For the market share bit, yes it has been some time since MS has taken CONTROLLING levels of market share. But it does still gain market share here and there across many different markets. MS has many products in the enterprise for the backend. Great Plains for accounting, Sharepoint and Groove for collaboration. Xbox, despite its faults enjoys a healthy market share as well.

@Goat Jam

I do not entertain fantasys that MS is invincible. Any company can fail, for a number of reasons obviously. MS appears to have relized that they have been slow to react on customer concerns (specifically the home consumer based concerns), wants and needs. Thier primary focus has always been to the majority of thier install base...Corperate IT. Time will tell if they have made the process and focus changes needed to remain profitable and relavent.

@AC The days of being limited to using a stylus for keyboard funtions is long past. You can use any number of different touchscreen keyboards if you wanted to do so and most recent WinMo devices do include them. There is no doubt that the iPhone has both a better touchscreen and an interface to match. As much as those features give you, using your finger to write notes as opposed to a stylus is like the difference between using a GIANT novelty pencil as opposed to a regular pencil. Much less accurate or efficient. A stylus gives me better functionality for my personal needs. I am also far from dependant on the stylus though. I only use it for scrawling notes (which I can do much faster than I can type, reguardless of physical or virtual keyboard) and playing certain games which would be less fun without the speed granted by the accuracy of a stylus, Atomic cannon being such a game.

Any impression I gave of the iPhone being a BAD product was inaccurate, I just don't have an appreciation of it in use. I always grab my girlfriends iPhone and play around with it....... and i can tell you AC, it does work well, but it does lack some features which I do appreciate more. One being that I can do whatever the hell I want with my Omnia, not what someone tells me I can.

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And?

Mark Thomas has been preaching for years about the nasty little business deals between companies like BAE and the government.

All this stuff goes on and the DTI just turns a blind eye to all the shady goings on...

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