Feeds

VMware plots world data centre domination

Why use anything else?

Top three mobile application threats

Opinion VMware is making a play to wrest data centre control away from every other vendor and become the single door through which users and admin staff see data centre server, networking, and storage resources.

A data centre administrator will increasingly monitor, manage, and diagnose data centre resource problems through VMware APIs, using manufacturer-supplied plug-ins to link the VCenter server to supplier's boxes downstream in the stack.

Look at the raft of storage suppliers providing plug-ins at VMworld so that their arrays can be managed through VMware. Pretty soon it will make internal development resource sense for them to deploy their management software as a VMware virtual machine (VM) and simultaneous plug-in.

No storage vendor can withstand VMware. None appear to want to. If they gotta sell product into VMware shops that works with VMware then they will. They are already.

The storage suppliers are much farther along this road than the networking suppliers. Imagine what could happen with storage. All storage provisioning, monitoring, reporting, and management could be done through VMware. A VMware shop could, when looking to buy storage, say that it has to be managed through VMware and that it's simply not interested in any supplier-specific features outside of VMware.

Such supplier-specific features - read added value - means lock-in and extra expense and complexity. It will be simpler to go for the standard and that standard could be VMware-driven. All storage vendors could find themselves competing to deliver the best storage commodity that runs with VMware. Networking product vendors could look at this prospect and blanch.

Their boxes don't generally have X86-based controllers, which many storage suppliers use.

Networking vendors keen to avoid VMware-driven commoditisation should avoid using X86 controllers like the plague. Any X86 software can be likely turned into a VM and run in an ESX server. VMware's effect can be likened to taking server and network and storage box value-add and rendering it less and less relevant because everything is seen through a VMware admin's view and accessed through VMware.

VMware is becoming the new Microsoft.

Microsoft provided a good basic and cheap operating system for IBM PCs and as they became a standard, so too did Microsoft. All other PC operating systems fell twitching and screaming by the wayside. It's not a perfect comparison by any means, but why would any data centre operator, having adopted VMware, want to adopt anything else?

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.