Feeds

VMware plots world data centre domination

Why use anything else?

Internet Security Threat Report 2014

Opinion VMware is making a play to wrest data centre control away from every other vendor and become the single door through which users and admin staff see data centre server, networking, and storage resources.

A data centre administrator will increasingly monitor, manage, and diagnose data centre resource problems through VMware APIs, using manufacturer-supplied plug-ins to link the VCenter server to supplier's boxes downstream in the stack.

Look at the raft of storage suppliers providing plug-ins at VMworld so that their arrays can be managed through VMware. Pretty soon it will make internal development resource sense for them to deploy their management software as a VMware virtual machine (VM) and simultaneous plug-in.

No storage vendor can withstand VMware. None appear to want to. If they gotta sell product into VMware shops that works with VMware then they will. They are already.

The storage suppliers are much farther along this road than the networking suppliers. Imagine what could happen with storage. All storage provisioning, monitoring, reporting, and management could be done through VMware. A VMware shop could, when looking to buy storage, say that it has to be managed through VMware and that it's simply not interested in any supplier-specific features outside of VMware.

Such supplier-specific features - read added value - means lock-in and extra expense and complexity. It will be simpler to go for the standard and that standard could be VMware-driven. All storage vendors could find themselves competing to deliver the best storage commodity that runs with VMware. Networking product vendors could look at this prospect and blanch.

Their boxes don't generally have X86-based controllers, which many storage suppliers use.

Networking vendors keen to avoid VMware-driven commoditisation should avoid using X86 controllers like the plague. Any X86 software can be likely turned into a VM and run in an ESX server. VMware's effect can be likened to taking server and network and storage box value-add and rendering it less and less relevant because everything is seen through a VMware admin's view and accessed through VMware.

VMware is becoming the new Microsoft.

Microsoft provided a good basic and cheap operating system for IBM PCs and as they became a standard, so too did Microsoft. All other PC operating systems fell twitching and screaming by the wayside. It's not a perfect comparison by any means, but why would any data centre operator, having adopted VMware, want to adopt anything else?

Internet Security Threat Report 2014

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.