Feeds

UK Music secret data: 'Young people will pay for downloads'

Response to government may have legal undertones

Build a business case: developing custom apps

A music trade body has kept secret the results of asking 1,800 young people how much they would pay for a limitless download service. UK Music chief executive Feargal Sharkey told OUT-LAW Radio the information was commercially sensitive.

UK Music carried out a survey of 1,800 British people between the ages of 14 and 24 and published many of the results two weeks ago. But Sharkey revealed in an interview with technology law podcast OUT-LAW Radio that it asked the young people what they would pay for an unlimited legal downloads service.

The young people revealed in the survey that they enjoyed using streaming services but still participated in illegal downloading because they liked to own material. Many illegal downloaders said they would use a legal service if it was cheap enough.

"We did ask the question, which we've not made public simply because it is commercial information, as to what young people felt they would pay on a monthly basis for a service like that," he said. "I'm not sure I would personally use the word cheap. They quite clearly place a very high value on music."

Sharkey's hints that users are prepared to pay more than expected for such a service could provide a boost to an industry trying to find services attractive enough to entice users away from illegal downloading.

The emerging popularity of streaming services such as Spotify has given the industry some hope, but the participants in UK Music's survey made it clear that they felt streaming services were useful but no substitute for download services.

Sharkey would not be drawn on the stance of UK Music – which represents record labels, managers, writers and musicians – on this week's Government U-turn on disconnecting alleged file sharers. The Government extended its Digital Britain consultation period this week to allow time for responses on its plan, which does not involve court oversight.

Sharkey said that UK Music would be having a board meeting in September to decide its stance, but did say that something had to be done.

"Let's say you develop a graduated response that has got 95 steps. So you've now asked somebody 95 times very nicely and very politely can you please stop doing that and 95 times they've refused to," he said. "What do you do?"

UK Music has ruled out backing civil court actions against individuals, saying they are "unproductive".

The OUT-LAW Radio report and interview with Feargal Sharkey, wittily entitled 'Teenage Clicks', can be accessed here.

Copyright © 2009, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.