Feeds

YouTube to share ad money with viral videos

One-off vids allowed into partnership program

Beginner's guide to SSL certificates

YouTube plans to turn more skateboarding dogs into cash by selling ads for the creators of one-off viral videos.

Since 2007, YouTube has invited users who produce a steady stream of popular clips to become "partners" in its advertising program. Once a content creator is accepted into the program, Google begins pitching overlaid and banner advertising slots, and gives the user a cut of the profits.

Now YouTube says it will begin accepting anyone with a red-hot clip into the program - assuming the website thinks it can drum up some revenue.

YouTube product manager Shenaz Zack explains the criteria in a blog post: "To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service."

If the video complies with YouTube's secret recipe, the user is emailed an invitation into the program and given an "enable revenue sharing" option on their account page. YouTube doesn't say how much revenue is shared with partners, but suffice to say most folks shouldn't quit their day job even if their cat has a remarkable talent for complacency while its paws are batted against a piano.

It's always been difficult for YouTube to sell custom advertising for home-made viral videos because the the clips are often nothing advertisers want anything to do with. YouTube's new scheme, at least, will allow the website to easily pick and choose what it thinks is marketable.

YouTube said its advertising partnership for individual videos is available only in the United States for now, but hopes to extend the program internationally in the near future. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?