Feeds

YouTube to share ad money with viral videos

One-off vids allowed into partnership program

Choosing a cloud hosting partner with confidence

YouTube plans to turn more skateboarding dogs into cash by selling ads for the creators of one-off viral videos.

Since 2007, YouTube has invited users who produce a steady stream of popular clips to become "partners" in its advertising program. Once a content creator is accepted into the program, Google begins pitching overlaid and banner advertising slots, and gives the user a cut of the profits.

Now YouTube says it will begin accepting anyone with a red-hot clip into the program - assuming the website thinks it can drum up some revenue.

YouTube product manager Shenaz Zack explains the criteria in a blog post: "To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service."

If the video complies with YouTube's secret recipe, the user is emailed an invitation into the program and given an "enable revenue sharing" option on their account page. YouTube doesn't say how much revenue is shared with partners, but suffice to say most folks shouldn't quit their day job even if their cat has a remarkable talent for complacency while its paws are batted against a piano.

It's always been difficult for YouTube to sell custom advertising for home-made viral videos because the the clips are often nothing advertisers want anything to do with. YouTube's new scheme, at least, will allow the website to easily pick and choose what it thinks is marketable.

YouTube said its advertising partnership for individual videos is available only in the United States for now, but hopes to extend the program internationally in the near future. ®

Security for virtualized datacentres

More from The Register

next story
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.