Feeds

Parallels woos Apple cult converts

Virtualization and indoctrination

The essential guide to IT transformation

Parallels has released a new version of its Mac desktop virtualization package specifically for all those longtime PC users switching to Jobsian hardware for the very first time.

Well, it's really an old version of the company's Mac desktop virtualization package - Parallels Desktop 4.0 for Mac - but it's been joined by a few extra items meant to facilitate the leap from PC to Mac. There's a USB cable and a software wizard for moving your PC operating system, applications, files, and data onto a Mac-housed virtual machine. And there's some learning tools meant to help with your indoctrination into the Jobsian cult, including more than two hours of interactive video tutorials and a reference cards that lists the most common command discrepancies between Mac and PC.

The whole package is known as the Parallels Desktop Switch to Mac Edition, and it has a suggested retail price of $99.99. By itself, Parallels Desktop for Mac sells for $79.99.

In its latest quarterly earnings report, Apple said that about half of all new Macs went to people who were purchasing Jobsian hardware for the first time. For Parallels CEO Serguei Beloussov, this means roughly 50 per cent of Mac buyers are switching from a PC. And he estimates that so-called PC switchers account for 90 per cent of Mac users who end up running Windows apps on their Jobsian hardware. Such PC-to-Mac types don't just need virtualzation software, Beloussov tells The Reg, they need migration tools and tutorials.

"We've tried to make the switching experience as seamless as possible," he says.

The Switch to Mac edition will be sold - starting today - at Apple stores, Apple.com, and other retail outlets. It's available in English, German, and French. ®

Next gen security for virtualised datacentres

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?