Feeds

Vodafone's Ovi-killer leaks

Federate this

Designing a Defense for Mobile Applications

The world's biggest global mobile network appears to be planning to put the skids under Nokia, Google and Apple's plans for mobile software. According to videos leaked to TechCrunch UK last week, Vodafone is planning a comprehensive services offering called "Vodafone People". Apple might not be too worried, but Nokia and Google should be.

VP promises to federate social network messaging, as well as stalwart offerings such as backups, sync, maps and app downloads. It will support both PCs and Macs, which Nokia's perspiring services leviathan, Ovi, hasn't been able to manage.

Judging by the promo videos, VPeople will bring together messaging including SMS, social networks such as Facebook and Twitter, and IM services, into a contact-centric UI. Since many people, particularly the older set, now use Facebook as their messaging service (it's the new Hotmail, really), and Twitter has superseded IM for some niches, this makes sense. Palm and 3 are also trying to federate messaging, so the users doesn't have to fiddle unnecessarily.

Vodafone is the largest global carrier; China Mobile has more subscribers, but only operates in two countries. Voda also has a 45 per cent stake in Verizon, which is driving pell-mell towards LTE. So there's a potential in settings standards. The clincher is really the price.

Google and Nokia will be content to continue shipping their own offerings on their own platforms - but really they want the operators to use their own respective services where they can.

Google has the best mobile Maps client, a popular email and calendar, and a decent photo sharing service. Nokia has a first rate professional Maps business that underperforms on mobile, and not much else.

Recently I advised Nokia to stop trying to be a mini-Yahoo!, and to give up on the social networking bits of Ovi. No one is interested in these services, and which are better done by Flickr, Picasa or Facebook - and a few key areas such as messaging, maps and music need attention much more urgently. For example, Nokia's flagship phone this summer shipped with a seven-year-old email client that can't read HTML. Ovi doesn't make Nokia phones more attractive - and may make them less competitive.

For Google it's possibly even more threatening, because they're not making any hardware revenue. (Nokia still makes handsets people like, even if they're running Flickr and Facebook, not Ovi.) Vodafone subscribers staring at the People app may not be staring at Google ads while they do, and Google won't be making anything from transactional revenue.

You can peek at the promos here. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.