Feeds

Sony sparks digi book fireworks with ePub move

Giving Mills and Boon readers something to hide

Top 5 reasons to deploy VMware with Tegile

Banging the DRM

Services such as WattPad are intended to provide hosting for user-generated texts, but only remove copyrighted content when requested to do so: authors whose publishers who can afford to keep checking get their stuff removed while others don't manage it in time - and readers are unlikely to buy a legit version of a book once they've read it.

Libraries also like DRM: with protected content, libraries such as Luton's can lend out electronic content to members with time restrictions included - borrow an eBook for free, with no fine to pay when the text disappears after seven days. More than 23,000 authors got paid for library loans last year, under the Public Lending Right (PLR) which includes electronic books, representing an important revenue stream for many.

DRM is also essential if an advertising-supported model can be viable. Amazon's Kindle platform can not only place adverts in the pages of a book, but it can also update those adverts and target them based on context or user: providing subsidised reading material for those willing to put up with the adverts.

But that's not enough to convince the IT-savvy crowd who early-adopted mobile music, and still refuse to buy anything unless it's completely unencumbered with DRM. But this time it's not that gang who will be dictating things: electronic books have found an audience that doesn't give a toss about DRM, but buys a hell of a lot of books:

Trashy Books

It won't be the IT Crowd calling the shots this time around

Romance publisher Mills & Boon are enthusiastic supporters of both ePub and Adobe's Electronic Editions software; unsurprising given that, according to the New York Times, 80 per cent of US fiction sales went to women, so a Mills & Boon endorsement could mean a lot more than Sony's. The publisher does support Mobipocket though its Harlequin brand, but the future of romance is clearly Adobe's. Women are buying a lot of ebooks, and they'll buy hardware to suit the content they want rather than finding a way to get content onto their chosen hardware.

Mills & Boon don't publish the kind of literature that looks good on a shelf: few people want to show off their collection of bodice-rippers that are less "literary tome" and more "extended magazine", with the disposability of the latter. While we might rant about the risk to long-term access that DRM presents, those buying Mills & Boon don't care about that - they want to read stories, backed by a brand they trust to ensure a level of quality, and with at least one rippling torso on the cover.

Device manufacturers will need to support that content, including the DRM that comes with it. When MP3 players launched there were a range of different DRM systems being proposed, confusing both users and manufacturers, but an Amazon/Adobe duopoly could simplify that.

Qualcomm, which provides chips for the Kindle 2 as well as Sony's Reader line, reckons there are 20 companies working on electronic books at the moment, with half of these scheduled to launch before CES in January. So we're about to experience an explosion of hardware from manufacturers whom Adobe will be actively courting in an attempt to turn a duopoly into a monopoly - and we've not even seen what Apple has in store for us yet. ®

Remote control for virtualized desktops

More from The Register

next story
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Apple's OS X Yosemite slurps UNSAVED docs into iCloud
Docs, email contacts... shhhlooop, up it goes
Was ist das? Eine neue Suse Linux Enterprise? Ausgezeichnet!
Version 12 first major-number Suse release since 2009
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.