Feeds

Sony sparks digi book fireworks with ePub move

Giving Mills and Boon readers something to hide

Build a business case: developing custom apps

Banging the DRM

Services such as WattPad are intended to provide hosting for user-generated texts, but only remove copyrighted content when requested to do so: authors whose publishers who can afford to keep checking get their stuff removed while others don't manage it in time - and readers are unlikely to buy a legit version of a book once they've read it.

Libraries also like DRM: with protected content, libraries such as Luton's can lend out electronic content to members with time restrictions included - borrow an eBook for free, with no fine to pay when the text disappears after seven days. More than 23,000 authors got paid for library loans last year, under the Public Lending Right (PLR) which includes electronic books, representing an important revenue stream for many.

DRM is also essential if an advertising-supported model can be viable. Amazon's Kindle platform can not only place adverts in the pages of a book, but it can also update those adverts and target them based on context or user: providing subsidised reading material for those willing to put up with the adverts.

But that's not enough to convince the IT-savvy crowd who early-adopted mobile music, and still refuse to buy anything unless it's completely unencumbered with DRM. But this time it's not that gang who will be dictating things: electronic books have found an audience that doesn't give a toss about DRM, but buys a hell of a lot of books:

Trashy Books

It won't be the IT Crowd calling the shots this time around

Romance publisher Mills & Boon are enthusiastic supporters of both ePub and Adobe's Electronic Editions software; unsurprising given that, according to the New York Times, 80 per cent of US fiction sales went to women, so a Mills & Boon endorsement could mean a lot more than Sony's. The publisher does support Mobipocket though its Harlequin brand, but the future of romance is clearly Adobe's. Women are buying a lot of ebooks, and they'll buy hardware to suit the content they want rather than finding a way to get content onto their chosen hardware.

Mills & Boon don't publish the kind of literature that looks good on a shelf: few people want to show off their collection of bodice-rippers that are less "literary tome" and more "extended magazine", with the disposability of the latter. While we might rant about the risk to long-term access that DRM presents, those buying Mills & Boon don't care about that - they want to read stories, backed by a brand they trust to ensure a level of quality, and with at least one rippling torso on the cover.

Device manufacturers will need to support that content, including the DRM that comes with it. When MP3 players launched there were a range of different DRM systems being proposed, confusing both users and manufacturers, but an Amazon/Adobe duopoly could simplify that.

Qualcomm, which provides chips for the Kindle 2 as well as Sony's Reader line, reckons there are 20 companies working on electronic books at the moment, with half of these scheduled to launch before CES in January. So we're about to experience an explosion of hardware from manufacturers whom Adobe will be actively courting in an attempt to turn a duopoly into a monopoly - and we've not even seen what Apple has in store for us yet. ®

Build a business case: developing custom apps

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.