Feeds

Online minor marketing law marked web's 'worst'

Dubious legislative process

The essential guide to IT transformation

A US law stopping online firms selling to minors has made number-one in a top-ten list of "the worst internet laws in America".

The law in question is 10 MRSA c.1055 and was passed by the Maine legislature at the end of its session this June. This local legislation has gone to the top of a debut list of the web's worst compiled by a group representing trade associations, eCommerce businesses and online consumers called NetChoice.

The group's list goes by the awful acronym of iAWFUL - Internet Advocates' Watchlist for Ugly Laws. It's designed to track "dangerous legislation and mobilize citizens to defeat bills and proposals that threaten the future of ecommerce and online communication."

10 MRSA c.1055 makes it illegal for any company to "knowingly collect or receive health-related information or personal information for marketing purposes from a minor without first obtaining verifiable parental consent of that minor's parent or legal guardian."

"Verfiable parental consent" is defined as "any reasonable effort, taking into consideration available technology... to ensure that a parent of a minor receives notice of the collection of personal information."

The law also makes it illegal for any company to use any and all of a minor's personal information for marketing purposes, whether that information was gathered with parental consent or not.

In NetChoice's opinion, that prohibition is far too broad, as it would prevent companies from offering such reasonable services as "college information, test prep services, and class rings."

A full list of NetChoice's top-ten iAWFUL laws can be found here. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?