Feeds

Online minor marketing law marked web's 'worst'

Dubious legislative process

Choosing a cloud hosting partner with confidence

A US law stopping online firms selling to minors has made number-one in a top-ten list of "the worst internet laws in America".

The law in question is 10 MRSA c.1055 and was passed by the Maine legislature at the end of its session this June. This local legislation has gone to the top of a debut list of the web's worst compiled by a group representing trade associations, eCommerce businesses and online consumers called NetChoice.

The group's list goes by the awful acronym of iAWFUL - Internet Advocates' Watchlist for Ugly Laws. It's designed to track "dangerous legislation and mobilize citizens to defeat bills and proposals that threaten the future of ecommerce and online communication."

10 MRSA c.1055 makes it illegal for any company to "knowingly collect or receive health-related information or personal information for marketing purposes from a minor without first obtaining verifiable parental consent of that minor's parent or legal guardian."

"Verfiable parental consent" is defined as "any reasonable effort, taking into consideration available technology... to ensure that a parent of a minor receives notice of the collection of personal information."

The law also makes it illegal for any company to use any and all of a minor's personal information for marketing purposes, whether that information was gathered with parental consent or not.

In NetChoice's opinion, that prohibition is far too broad, as it would prevent companies from offering such reasonable services as "college information, test prep services, and class rings."

A full list of NetChoice's top-ten iAWFUL laws can be found here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.