Feeds

Ads body cuts off Skype ad after pic quality complaints

When your best is too good

3 Big data security analytics techniques

Skype has been slapped down by the UK's ad regulator for running a TV ad which showed video and sound quality in excess of what viewers believed the VoiP service could manage in the real world.

The heartwarming ad showed a new father talking to his parents, and at one point in the narrative, moving his laptop so the folks could see the partner and newborn.

According to the Advertising Standards Authority: "Five viewers challenged whether the ad misleadingly exaggerated the sound and picture quality that could be achieved by using Skype."

Skype pointed out that "the quality of a Skype call was reliant upon a number of factors including the speed and quality of the broadband connection and therefore every user's experience would differ".

The firm said it had wanted to show its service in the best possible light. For "technical reasons they were unable to shoot the ad with a webcam and what was shown in the ad was not a real time Skype video call".

The video shot for the ersatz call had not been "improved or degraded" and had been filmed to mimic a real video call, the ASA noted. For that real world touch, "they pointed out that when the new father moved his laptop, the image blurred and slowed".

The agency which clears ads before broadcast, Clearcast, agreed with Skype's argument that "the image was representative of an attainable standard, depending on the speed and quality of the viewer's broadband connection".

Sadly for Skype, its message did not get through to the ASA. While it accepted the ad was representative of the best quality that could be achieved, "we concluded that the ad could mislead and should therefore have included qualifying text to make clear that performance depended upon the speed and quality of a users broadband connection".

Therefore, it upheld the complaint, and said the ad must not be reshown in its current form. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.