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Apple second only to Nokia in Euro smartphone biz

Wins big globally

Apple has overtaken Research in Motion in the race to be Europe's top smartphone seller, figures from market watcher Canalys show.

During Q2, Apple shifted 1.9m iPhones in Europe, the Middle East and Africa, up from 200,000 in Q2 2008. That took its market share from 1.3 per cent to 13.6 per cent, enough to put it just ahead of Rim, which came out of Q2 2009 with a share of 10.3 per cent.

Rim sold 1.4m BlackBerries in the quarter, up from 900,000 a year ago, still big growth in anyone's book.

Both firms have a way to go to challenge Nokia, which sold 8.9m smartphones in EMEA last quarter for a market share of 64 per cent. But the Finnish phone giant's share is being eroded: it was down 7.2 percentage points between Q2 2009 and Q2 2008, when it sold 9m smartphones. The bulk of Rim and Apple gains came at the expense of other firms.

In North America, Rim was ahead of Apple with a 52 per cent share to the iPhone's 23.3 per cent. HTC made a small third-place showing with a share of just 5.6 per cent. It and everyone else saw its share decline - Apple and Rim both commanded a greater share of the market than they did a year ago.

Nokia, absent from the North America top three, lead the pack in Asia Pacific with a 59.7 per cent share of the market, up from 50.6 per cent in the year-ago quarter. Second- and third-placed Sharp and Fujitsu both saw sales and share dip.

Worldwide, Nokia, RIM and Apple took the top three slots in Q2, achieving smartphone market shares of 44.3, 20.9 and 13.7 per cent, respectively. Nokia's share was down year on year, from 45.5 per cent, while the other two companies enjoyed increased market share, from 16.7 per cent (Rim) and 2.1 per cent (Apple).

The success seen by Apple and Rim pushed Windows Mobile's share of the smartphone operating system market below ten per cent for the first time in ages, falling from 14.3 per cent to just nine per cent of the market. Symbian, the market leader, saw its share slip from 58.2 per cent to 50.3 per cent.

Google's Android took 2.8 per cent, up from zero a year ago, but not enough to pass the 'others' category, on 3.3 per cent. It almost certainly will do so in the coming quarters, we say. ®

Latest Comments

Just imagine.......

How many iPhones Apple would have sold if it wasnt exclusive to one operator in most countries or if they had dropped the price just a little.

Said it before and I'll say it again, never had an Apple product until I bought a second hand 2g iPhone (which I still have)

BEST. PHONE. EVER (in my opinion!)

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Can you blame them?

Last I was in AT&T I tried a few windows smartphones, the touch response was terrible, slow to load, miserably bad user interface, important functions buried in sub-menus.

If this is what Windows offers the smart-phone user, can you blame them? If Microsoft thinks thats usability, why don't they go do what they usually do, and buy half a dozen iPhones and try to copy them properly?

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I visited a new client today

6 workers in the office - 4 iPhones.

I have another client who's husband is the chief exec of a very large telecom company (actually very very large). His European companies don't have the iPhone. But what phone does she use here in London? - iPhone - along with all her friends in the far east.

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Ah haz oni wun ting to say dood

heah yo' ar all...

http://iphone.tomtom.com/en-us?utm_source=iPhonelaunch180809&utm_medium=email&utm_campaign=link-lp

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Time will settle the debate

I'm with Kam and New Handle on this one. Despite the haters continued objections about how the iPhone can't be popular based on price/features/no mms/no ssh/no antigravity/jobs is evil/etc. it somehow still seems to be exploding in sales. Maybe at some point they will pause and realize that the Apple faithful DO have a point. . . .That UI and ease of use counts as much or more than feature lists.

Given the almost religious nature of this argument I won't hold my breath, but I wonder how much of the market Apple will have to get before they change their tune?

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