Feeds

Apple VP makes magic real

iPhone app store's Mr Fixit goes talkabout

The Essential Guide to IT Transformation

Apple VP Phil Schiller has expanded his one-man operation to sort out the iPhone application store, this time conceding that magic tricks can indeed be "confusing" to users.

Having responded to developers who threatened to walk away from the iPhone platform and those who asserted unreasonably prudish behaviour from Cupertino, Phil is now responding to applications that have been rejected for more arcane reasons, even correcting the occasional mistake.

The application concerned this time is called Rising Card, and is a nicely-presented version of a traditional magic trick that presents the mark with a card of which they were thinking, on the iPhone screen. Most importantly the app provides another opportunity for iPhone owners to whip out their toy in public - so it's sure to be a bestseller.

Except that the application was refused by Apple on the grounds that it would confuse people - despite that being rather the point. So, as TechCrunch reports, the developer wrote a letter of complaint to Apple and then moaned to the appropriate blogs, without much hope of either action eliciting a response from Cupertino.

But Theory11, the application's developer, didn't count on Phil's new crusade that resulted in calls from the man himself and rapid certification of the application, which is now listed on the iTunes store.

We're not clear if Mr Schiller is planning to call up everyone with a rejected application - a call to Mountain View would probably be in order - but those whose applications didn't make the grade might like to try making lots of noise in the blogosphere in the hope of being noticed by Apple management, at least until Cupertino comes up with a better appeals process or the management decide they've got anything better to do with their time. ®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
LIVE TODAY: Speak your brains on SIGNAL-FREE mobile comms
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.