LogoWatch We're delighted to inform those of you who're reading this to the sound of whalesong, whilst enveloped in thick joss-stick-generated fug that the Greater London Authority needs your help in defining the capital's identity paradigm, via a "brand engagement process" with the "widest range of stakeholders possible", leading to a unified brand for London which sets the vision for a post-2012 metropolis.

Yes indeed, Strategy Boutiques who reckon they've got the Right Stuff to "develop international promotion into a powerful policy mechanism" (the Right Stuff being Powerpoint, whiteboard, laser pointer, Bolivian marching powder, etc, etc) are invited to tender to create a "showcase moment of London’s creativity, innovation and flair".

So, if you've got "expertise in digital, interactive, services to assist in the engagement of Londoners in the development of a brand for London", get your pitches in to the GLA by 21 August.

Naturally, we're expecting the winning Boutique to make immediate contact with El Reg's LogoWatch department for pointers on the most effective way to come up with a logo which costs £500m, provokes epileptic fits and looks like Lisa Simpson giving a blowjob. ®

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• LogoWatch 2012 Olympics logo debuts to whalesong (4 June 2007)