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iGoogle baptised in Web 2.0 finger bowl

Mountain View gets in your Facebook

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Google has added "social gadgets" to its customisable user homepage.

The company slotted Web 2.0 features into iGoogle, which first launched in 2005, yesterday.

Mountain View search veep Marissa Mayer and iGoogle product manager Rose Yao said in a joint blog post that the search giant had added 19 social gadgets to the personalised homepage.

"Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage," said Mayer and Yao.

Essentially, the gadgets now available tap into the Open Social API, which was sandboxed for Mountain View developers in 2008, allowing social networking features to permeate into iGoogle's homepage that users can then personalise.

Flickr, Scrabble and YouTube are among the slew of Web 2.0 services that can now be incorporated into iGoogle.

Google will be hoping that users will enjoy gathering all their social elements in once place.

"Your friends are able to see what you share or do in your social gadgets either by having the same gadgets on their homepages, or through a new feed called Updates," explained Mayer and Yao, without making any direct comparisons with Facebook or Twitter.

Oz users of iGoogle were the first to get their hands on the new social gadgets last week. Google said the service will be rolled out to the US and the rest of the world soon. ®

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Latest Comments
Anonymous Coward

Your title is nonsense

For whatever validity the term "Web 2.0" has, iGoogle is as much as Web 2.0 platform as Facebook.

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Google Forgetting to fix old bugs?

It would be nice for google to fix igoogles current bugs rather than add insecure social networking add-ons.

I say insecure, because I am currently like a wide band of users still sat here staring at the words:

"The Gmail gadget does not support the "Always use https" preference that you selected in your Gmail settings. If you would like to use https, please open Gmail directly. Learn more"

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0

well as long as they leave the bloody tabs alone !!

have to change my homepage to www.google.com/ig to get around it !!!

I WANT MY OLD TABS BACK NOAW !!!!

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