Feeds

Tr.im calls in Web 2.0 doctors, gets stomach pumped

URL service cancels date with reaper for now

Boost IT visibility and business value

Tr.im, the URL shortening service, has granted itself a stay of execution while it tries to convince someone to buy the unprofitable firm.

On Sunday the company, which is owned by Nambu Networks, declared it was shutting down its operations after failing to make money from the site, which is used by Twittertards who want to dribble as much juice as possible out of 140 characters.

What a difference a few days - and a lot of publicity - makes. Tr.im has resurrected its website, even though it still hasn’t managed to actually secure a buyer for its Web 2.0 property.

“We have been absolutely overwhelmed by the popular response, and the countless public and private appeals I have received to keep tr.im alive,” said Nambu Networks CEO Eric Woodward.

“We have answered those pleas. Nambu will keep tr.im operating going forward, indefinitely, while we continue to consider our options in regards to tr.im’s future.”

He once again blamed Twitter for “stacking” the tiny URL biz “overwhelmingly in bit.ly’s favour”.

In the meantime, Tr.im will continue to hold out the begging bowl in the hope of convincing an individual or company, presumably with more money than sense, to buy the site even though “not-in-it-for-the-money” Twitter doesn’t officially endorse it.

A cynic might rightly conclude that the suicidal hoopla created by Tr.im was simply one big cry for help. We’ll leave you to work that one out. For his part, Woodward insisted: “This was not a public-relations stunt. At all.” ®

Boost IT visibility and business value

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.