Feeds

Nokia applies branding iron to Qt's other cheek

Frameworks hits factory

Combat fraud and increase customer satisfaction

Qt Software, maker of the popular cross-platform API and widget set, has undergone its second Nokia re-branding in less than two years.

The operation will now be called Qt Development Frameworks, with the software given a new online destination - qt.nokia.com.

Daniel Kihlberg, director of global sales, marketing, and services for Nokia Qt Development Frameworks said in a statement that Nokia wants to increase the number of mobile developers using the software.

"To achieve this we've strengthened our brand's link to the Nokia brand," Kihlberg said. "We selected Qt Development Frameworks because at the end of the day, our goal is to provide developers with the best framework: Qt."

Nokia bought Qt maker Trolltech in January 2008 and re-branded the operation Qt Software.

At the time, Nokia said the Trolltech acquisition would accelerate its cross-platform software strategy for mobile devices and desktop applications and develop its internet services business.

This latest move is clearly intended to make developers link Qt with Nokia handsets and target Nokia devices accordingly with applications and services.

It came as Financial Times Deutschland reported Nokia would be dropping Symbian, which it took ownership of last year and then promptly turned over to the Symbian Foundation for development. The FT said Nokia would focus on Maemo, instead.

Kihlberg touted the Maemo with Nokia's S60 as examples of how Nokia will reach out to desktop and web developers in future.

But it's unlikely that such a re-branding will make much difference programmers who will either already be familiar with Qt or its technical capabilities. To these people, making Qt synonymous with brand Nokia will be an almost completely irrelevant exercise. ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.