Feeds

Nokia applies branding iron to Qt's other cheek

Frameworks hits factory

The Power of One Brief: Top reasons to choose HP BladeSystem

Qt Software, maker of the popular cross-platform API and widget set, has undergone its second Nokia re-branding in less than two years.

The operation will now be called Qt Development Frameworks, with the software given a new online destination - qt.nokia.com.

Daniel Kihlberg, director of global sales, marketing, and services for Nokia Qt Development Frameworks said in a statement that Nokia wants to increase the number of mobile developers using the software.

"To achieve this we've strengthened our brand's link to the Nokia brand," Kihlberg said. "We selected Qt Development Frameworks because at the end of the day, our goal is to provide developers with the best framework: Qt."

Nokia bought Qt maker Trolltech in January 2008 and re-branded the operation Qt Software.

At the time, Nokia said the Trolltech acquisition would accelerate its cross-platform software strategy for mobile devices and desktop applications and develop its internet services business.

This latest move is clearly intended to make developers link Qt with Nokia handsets and target Nokia devices accordingly with applications and services.

It came as Financial Times Deutschland reported Nokia would be dropping Symbian, which it took ownership of last year and then promptly turned over to the Symbian Foundation for development. The FT said Nokia would focus on Maemo, instead.

Kihlberg touted the Maemo with Nokia's S60 as examples of how Nokia will reach out to desktop and web developers in future.

But it's unlikely that such a re-branding will make much difference programmers who will either already be familiar with Qt or its technical capabilities. To these people, making Qt synonymous with brand Nokia will be an almost completely irrelevant exercise. ®

Seven Steps to Software Security

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.