Feeds

Microsoft nails retail store logo and locations

"Next door" and them some

Choosing a cloud hosting partner with confidence

Microsoft has locked down the logo for the planned retail stores it hopes will take a bite out of Apple's PC and phone business.

The company has been awarded a trademark for the colored squares-within-squares logo that first popped up in a leaked presentation of a proposed layout for the stores. You can view Microsoft's trademark filing - awarded by the US Patent and Trademark Office - and logo here.

The award came as it emerged that one of Microsoft's first planned retail outlets won't be quite as in Apple's face as Microsoft's chief operating officer led us to believe in July.

Kevin Turner last month rallied the faithful by promising to take the competition literally right to Apple's doorstep, with Microsoft's first Windows stores this fall.

Turner told Microsoft's Worldwide Partner Conference (WPC) in June: "We will have some retail stores that are opened up right next door to Apple stores this fall."

"Some" is right. As Microsoft revealed a teaser shot for one of its debut locations, it became clear there will be almost 10 miles driving distance between one of Microsoft's inaugural stores and the existing Apple outlet in Scottsdale, Arizona.

Microsoft named Scottsdale and Mission Viejo, California as the locations for the first two stores - due to open this fall - as it Tweeted a picture of the hoarding outside its Scottsdale location here.

According to local Photographer Dan Coogan, who followed up with his own shots here, that puts Microsoft's planned Scottsdale outlet in Scottsdale Fashion Square at the junction of Camelback and Scottsdale Roads - where Apple's local store is not listed as a retail outlet.

Microsoft's Scotsdale location

Microsoft's planned retail outlet in Scottsdale, Arizona

Apple's Scottsdale store is instead 8.5 miles north in the more up-market Shops at Scottsdale Quarter.

Scottsdale is in a desert state, a place where it can get so hot that the ground crews at some airports are not allowed to refuel planes on the tarmac at certain times of the day. So, if you want to indulge in a bout of spirited laptop hunting, it'll either mean a drive with air-con blasting or a sweaty yomp with plenty of water and sunscreen, rather than a relaxed Saturday-afternoon meander.

Apple Store Scottsdale

Apple's Scottsdale store, almost 10 miles away from Microsoft

Laptop hunters will have less of a hike at Mission Viejo, in Orange County, southern California, which appeared to be the place Turner was referencing when he said "right next door to Apple stores" last month.

Microsoft's planned shop will be about six-to-eight stores away from the existing Apple shop on the upper level of the center court area of the mall, a spokesperson for the mall told The Reg. She categorized those six-to-eight stores as being of "typical" store size. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.