Feeds

Microsoft nails retail store logo and locations

"Next door" and them some

Top 10 endpoint backup mistakes

Microsoft has locked down the logo for the planned retail stores it hopes will take a bite out of Apple's PC and phone business.

The company has been awarded a trademark for the colored squares-within-squares logo that first popped up in a leaked presentation of a proposed layout for the stores. You can view Microsoft's trademark filing - awarded by the US Patent and Trademark Office - and logo here.

The award came as it emerged that one of Microsoft's first planned retail outlets won't be quite as in Apple's face as Microsoft's chief operating officer led us to believe in July.

Kevin Turner last month rallied the faithful by promising to take the competition literally right to Apple's doorstep, with Microsoft's first Windows stores this fall.

Turner told Microsoft's Worldwide Partner Conference (WPC) in June: "We will have some retail stores that are opened up right next door to Apple stores this fall."

"Some" is right. As Microsoft revealed a teaser shot for one of its debut locations, it became clear there will be almost 10 miles driving distance between one of Microsoft's inaugural stores and the existing Apple outlet in Scottsdale, Arizona.

Microsoft named Scottsdale and Mission Viejo, California as the locations for the first two stores - due to open this fall - as it Tweeted a picture of the hoarding outside its Scottsdale location here.

According to local Photographer Dan Coogan, who followed up with his own shots here, that puts Microsoft's planned Scottsdale outlet in Scottsdale Fashion Square at the junction of Camelback and Scottsdale Roads - where Apple's local store is not listed as a retail outlet.

Microsoft's Scotsdale location

Microsoft's planned retail outlet in Scottsdale, Arizona

Apple's Scottsdale store is instead 8.5 miles north in the more up-market Shops at Scottsdale Quarter.

Scottsdale is in a desert state, a place where it can get so hot that the ground crews at some airports are not allowed to refuel planes on the tarmac at certain times of the day. So, if you want to indulge in a bout of spirited laptop hunting, it'll either mean a drive with air-con blasting or a sweaty yomp with plenty of water and sunscreen, rather than a relaxed Saturday-afternoon meander.

Apple Store Scottsdale

Apple's Scottsdale store, almost 10 miles away from Microsoft

Laptop hunters will have less of a hike at Mission Viejo, in Orange County, southern California, which appeared to be the place Turner was referencing when he said "right next door to Apple stores" last month.

Microsoft's planned shop will be about six-to-eight stores away from the existing Apple shop on the upper level of the center court area of the mall, a spokesperson for the mall told The Reg. She categorized those six-to-eight stores as being of "typical" store size. ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?