Vid Brazilian treehuggers have released a TV ad encouraging people to urinate in the shower so as to avoid unnecessary use of water when flushing the lavatory. The short vid shows various authoritative leaders of opinion including Mahatma Gandhi and King Kong - in cartoon form - engoldening their showertime experience in righteous fashion.

The mass animated bladder-voiding is, needless to say, a mild YouTube sensation:

The golden exhortation comes to us courtesy of Brazilian eco-campaigners SOS Mata Atlântica, primarily concerned regarding the disappearance of their country's Atlantic rainforest. The group feels that lavatory flushes - at least in the case of liquid offerings - are wasteful and unnecessary, as one can easily and hygienically dual-purpose one's shower water to the same end. A case of turning grey water to gold, as it were.

Survey results, however, have cast some doubt on the need for the group's ad campaign. A recent scientifically-conducted poll carried out for the Reg revealed that 90 per cent of British men have already urinated in the shower on at least one occasion, and that the other 10 per cent were assessed as habitually untruthful. ®

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