Feeds

Microsoft assaults our senses with 'viral' Bing video

So bad it's good bad

  • alert
  • submit to reddit

High performance access to file storage

Microsoft's quest to for cool has seen it endorse a video for Bing that channels the spirit of that other high-tide mark in Web 2.0 entertainment, Star Wars Kid.

The company's named the winner in a competition for a Bing Jingle that it clearly hopes will achieve the same so-bad-it's-gotta-be-watched vital status and raise Bing's profile.

Except, it's so bad you can't bare watching it.

The video, Bing, Bing, Bing goes the Internet, was created by serial YouTube video auteur Jonathan Mann and features Mann convulsing like a French mime in front of four white silhouettes of himself.

You can see the video below. You've been warned, though.

The Bing Jingle competition was created by Microsoft, apparently because, "Since everyone is having fun with the name, we thought it would be interesting to see what you can do with it."

This is the kind of painting-with-our-fingers-in-class-today statement that sits right up there with the president of Microsoft's online services division Qi Lu's eye-rolling claim to serious investors last week: "We are already seeing initial anecdotal evidence that people are using 'Bing' as a verb."

According to Lu, Bing has more than 63,000 "fans" on Facebook and more than 23,000 Twitter followers.

Mann was apparently awarded $500 in American Express gift vouchers for his work.

Strictly speaking, The Reg shouldn't be writing this piece as it could be construed as viral dissemination of Mann's work from a unit of Microsoft that sees any publicity as good publicity. ®

High performance access to file storage

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.