Feeds

Microsoft assaults our senses with 'viral' Bing video

So bad it's good bad

  • alert
  • submit to reddit

Reducing the cost and complexity of web vulnerability management

Microsoft's quest to for cool has seen it endorse a video for Bing that channels the spirit of that other high-tide mark in Web 2.0 entertainment, Star Wars Kid.

The company's named the winner in a competition for a Bing Jingle that it clearly hopes will achieve the same so-bad-it's-gotta-be-watched vital status and raise Bing's profile.

Except, it's so bad you can't bare watching it.

The video, Bing, Bing, Bing goes the Internet, was created by serial YouTube video auteur Jonathan Mann and features Mann convulsing like a French mime in front of four white silhouettes of himself.

You can see the video below. You've been warned, though.

The Bing Jingle competition was created by Microsoft, apparently because, "Since everyone is having fun with the name, we thought it would be interesting to see what you can do with it."

This is the kind of painting-with-our-fingers-in-class-today statement that sits right up there with the president of Microsoft's online services division Qi Lu's eye-rolling claim to serious investors last week: "We are already seeing initial anecdotal evidence that people are using 'Bing' as a verb."

According to Lu, Bing has more than 63,000 "fans" on Facebook and more than 23,000 Twitter followers.

Mann was apparently awarded $500 in American Express gift vouchers for his work.

Strictly speaking, The Reg shouldn't be writing this piece as it could be construed as viral dissemination of Mann's work from a unit of Microsoft that sees any publicity as good publicity. ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.