Feeds

A Geeks Guide2 ...The Google Way

40% discount at Reg Books

  • alert
  • submit to reddit

Intelligent flash storage arrays

Geeks Guide 2 from Register BooksGeeks Guide2 It's the start of another sweltering British summer month and the beginning of yet another set of Geeks Guide2 offers. We begin with 40% off The Google Way from French author and management consultant Bernard Girard.

The Google Way analyses the elements and philosophies that have made Google into the force it is today. Divided into four parts, it first recaps Google's history and illustrates how early concepts and ideas by founders Page and Brin correlate with, and have been developed to fit, the company's current economic model. This is swiftly followed by a look at how Google focuses on users and automation, and how by disregarding the business-school of thought, Google has revolutionised key business areas from team management to product conception.

The Google Way - 40% off at Register Books.

From the outset, Girard explains that Google's culture is one of innovation, and large portions of the book shed light on ten elements that have driven Google's innovation and given rise to its success. Company philosophies which are central to this culture, such as its elitist recruitment strategy and the notorious 20 percent rule, are explained and reflected upon in detail.

It's this reflection, in combination with its use of interviews conducted with former Google employees, which separates the book from the alternatives available. Many Google books simply provide the information available in the public domain, however Girard adds to this exclusive primary research and analysis - providing an opinion on Google strategies, how they contribute to its success and how other companies can, or have, adapted these philosophies to their own advantage.

The later stages of the book examine Page's mantra of 'put users first, the rest will follow', however this is somewhat overshadowed by discussion of the challenges that Google faces in the future. Girard delves into post-recession forecasts, the ability for Google to sustain its immense growth, and its model for future product development, all of which offer an interesting pause for thought. Unfortunately, some key issues seem to be somewhat brief, such as copyright (Google Books) and privacy (Street View), and are not discussed in anywhere near the detail they deserve.

Overall, The Google Way is a quick and easy read for anybody involved in the IT industry. While it doesn't promote a copy and paste management method to improve your own business (if only) - it does offer an insight into one of our industry's most innovative companies and one which will help shape the future of IT for many years to come.

The Google Way is available now with 40% off the list price, and with same day despatch.*

Buy Now Visit Register Books

*Offer correct at time of going to press. Offer covers selected title only. Terms and Conditions apply.

Providing a secure and efficient Helpdesk

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.