Feeds

A Geeks Guide2 ...The Google Way

40% discount at Reg Books

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Geeks Guide 2 from Register BooksGeeks Guide2 It's the start of another sweltering British summer month and the beginning of yet another set of Geeks Guide2 offers. We begin with 40% off The Google Way from French author and management consultant Bernard Girard.

The Google Way analyses the elements and philosophies that have made Google into the force it is today. Divided into four parts, it first recaps Google's history and illustrates how early concepts and ideas by founders Page and Brin correlate with, and have been developed to fit, the company's current economic model. This is swiftly followed by a look at how Google focuses on users and automation, and how by disregarding the business-school of thought, Google has revolutionised key business areas from team management to product conception.

The Google Way - 40% off at Register Books.

From the outset, Girard explains that Google's culture is one of innovation, and large portions of the book shed light on ten elements that have driven Google's innovation and given rise to its success. Company philosophies which are central to this culture, such as its elitist recruitment strategy and the notorious 20 percent rule, are explained and reflected upon in detail.

It's this reflection, in combination with its use of interviews conducted with former Google employees, which separates the book from the alternatives available. Many Google books simply provide the information available in the public domain, however Girard adds to this exclusive primary research and analysis - providing an opinion on Google strategies, how they contribute to its success and how other companies can, or have, adapted these philosophies to their own advantage.

The later stages of the book examine Page's mantra of 'put users first, the rest will follow', however this is somewhat overshadowed by discussion of the challenges that Google faces in the future. Girard delves into post-recession forecasts, the ability for Google to sustain its immense growth, and its model for future product development, all of which offer an interesting pause for thought. Unfortunately, some key issues seem to be somewhat brief, such as copyright (Google Books) and privacy (Street View), and are not discussed in anywhere near the detail they deserve.

Overall, The Google Way is a quick and easy read for anybody involved in the IT industry. While it doesn't promote a copy and paste management method to improve your own business (if only) - it does offer an insight into one of our industry's most innovative companies and one which will help shape the future of IT for many years to come.

The Google Way is available now with 40% off the list price, and with same day despatch.*

Buy Now Visit Register Books

*Offer correct at time of going to press. Offer covers selected title only. Terms and Conditions apply.

Remote control for virtualized desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Whistling Google: PLEASE! Brussels can only hurt Europe, not us
And Commish is VERY pro-Google. Why should we worry?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.