Feeds

A Geeks Guide2 ...The Google Way

40% discount at Reg Books

  • alert
  • submit to reddit

High performance access to file storage

Geeks Guide 2 from Register BooksGeeks Guide2 It's the start of another sweltering British summer month and the beginning of yet another set of Geeks Guide2 offers. We begin with 40% off The Google Way from French author and management consultant Bernard Girard.

The Google Way analyses the elements and philosophies that have made Google into the force it is today. Divided into four parts, it first recaps Google's history and illustrates how early concepts and ideas by founders Page and Brin correlate with, and have been developed to fit, the company's current economic model. This is swiftly followed by a look at how Google focuses on users and automation, and how by disregarding the business-school of thought, Google has revolutionised key business areas from team management to product conception.

The Google Way - 40% off at Register Books.

From the outset, Girard explains that Google's culture is one of innovation, and large portions of the book shed light on ten elements that have driven Google's innovation and given rise to its success. Company philosophies which are central to this culture, such as its elitist recruitment strategy and the notorious 20 percent rule, are explained and reflected upon in detail.

It's this reflection, in combination with its use of interviews conducted with former Google employees, which separates the book from the alternatives available. Many Google books simply provide the information available in the public domain, however Girard adds to this exclusive primary research and analysis - providing an opinion on Google strategies, how they contribute to its success and how other companies can, or have, adapted these philosophies to their own advantage.

The later stages of the book examine Page's mantra of 'put users first, the rest will follow', however this is somewhat overshadowed by discussion of the challenges that Google faces in the future. Girard delves into post-recession forecasts, the ability for Google to sustain its immense growth, and its model for future product development, all of which offer an interesting pause for thought. Unfortunately, some key issues seem to be somewhat brief, such as copyright (Google Books) and privacy (Street View), and are not discussed in anywhere near the detail they deserve.

Overall, The Google Way is a quick and easy read for anybody involved in the IT industry. While it doesn't promote a copy and paste management method to improve your own business (if only) - it does offer an insight into one of our industry's most innovative companies and one which will help shape the future of IT for many years to come.

The Google Way is available now with 40% off the list price, and with same day despatch.*

Buy Now Visit Register Books

*Offer correct at time of going to press. Offer covers selected title only. Terms and Conditions apply.

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.