Feeds

Google jettisons radio broadcasting biz

WideOrbit takes payload

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Google has offloaded its radio automation business, six months after telling the world that its radio efforts "haven't had the impact we hoped for."

On Wednesday, San Francisco-based startup WideOrbit announced it had acquired the assets to Google's radio automation biz, including three software products for driving radio broadcasts: Google Radio Automation, Maestro, and SS32 products. WideOrbit offers its own management software that oversees traffic, revenues, and billing for radio broadcasters.

"The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," reads a canned statement from founder and chief executive Eric Mathewson. "This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike."

According to Mathewson, Google's automation customers number 3,600 worldwide.

In February, as it worked to cut costs amidst a tanking economy, Google said it would discontinue its radio ad programs - Google Audio Ads and Google AdSense for Audio - and look to sell its radio automation software, which facilitates ad placements while managing broadcasts as a whole.

But the company's own admission, these dovetailing radio efforts never really took off. "In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads," the company said. "While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for."

In exiting the radio business, Google said it would be forced to layoff about 40 employees. But WideOrbit indicates that at least some of Google's existing radio automation staff will join its operation.

Earlier this month, Google sent an email to its Google Radio Automation customers saying that a WideOrbit deal was imminent - an apparent attempt to head-off competitors claiming they could provide support for Google's product.

"We... would like you to know that no other organization has access to the underlying source code, development team, or development plans for Google Radio Automation, SS32 or Maestro. Without access to these valuable resources no other organization is able to provide support for our systems," the email read.

Those assets now lie with WideOrbit. The company already re-branded Google Radio Automation. It's now called WO Automation for Radio. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?