Feeds

Google jettisons radio broadcasting biz

WideOrbit takes payload

  • alert
  • submit to reddit

Security for virtualized datacentres

Google has offloaded its radio automation business, six months after telling the world that its radio efforts "haven't had the impact we hoped for."

On Wednesday, San Francisco-based startup WideOrbit announced it had acquired the assets to Google's radio automation biz, including three software products for driving radio broadcasts: Google Radio Automation, Maestro, and SS32 products. WideOrbit offers its own management software that oversees traffic, revenues, and billing for radio broadcasters.

"The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," reads a canned statement from founder and chief executive Eric Mathewson. "This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike."

According to Mathewson, Google's automation customers number 3,600 worldwide.

In February, as it worked to cut costs amidst a tanking economy, Google said it would discontinue its radio ad programs - Google Audio Ads and Google AdSense for Audio - and look to sell its radio automation software, which facilitates ad placements while managing broadcasts as a whole.

But the company's own admission, these dovetailing radio efforts never really took off. "In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads," the company said. "While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for."

In exiting the radio business, Google said it would be forced to layoff about 40 employees. But WideOrbit indicates that at least some of Google's existing radio automation staff will join its operation.

Earlier this month, Google sent an email to its Google Radio Automation customers saying that a WideOrbit deal was imminent - an apparent attempt to head-off competitors claiming they could provide support for Google's product.

"We... would like you to know that no other organization has access to the underlying source code, development team, or development plans for Google Radio Automation, SS32 or Maestro. Without access to these valuable resources no other organization is able to provide support for our systems," the email read.

Those assets now lie with WideOrbit. The company already re-branded Google Radio Automation. It's now called WO Automation for Radio. ®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.