Feeds

Is Apple plotting a search of its own?

Turning Spotlight onto the possibilities

3 Big data security analytics techniques

Comment Could Apple offer its own branded search, to compete with Google, Bing/Yahoo! and every other search engine available through a browser?

There have been a couple of recent mentions of the idea on the web, SearchEngineWatch.com and Silicon Valley Watcher, Tom Foremski's blog. Techcrunch reported lots of rumours about an Apple Search engine in November last year but they died down as nothing emerged to substantiate the idea.

The idea gets its latest traction because Apple has recently ejected Google CEO Eric Schmidt from its board.

Apple and Google are in competition with each other on a number of fronts. There is Apple's Safari versus Google's Chrome browser, which is not yet ready as a Mac OS X browser but is close to release. There is the iPhone and O/S versus Google's Android mobile phone O/S, and Apple banning Google Voice from the iPhone.

Google's Chrome O/S will also be duking it out with Apple's Mac OS X in the near future.

It's said that Apple dislikes the search experience on the iPhone and fellow mobile devices. Okay, but Google pays Apple to have its search engine as the default for Safari. So, if Apple created its own search engine it would forego the Google dollars which, Foremski blogs, could currently fund Mac OS X development.

An Apple-branded search facility on Macs, iPhones and iPods could bring in advertising cash direct to Apple, rather than as an indirect and surely lower payment through Google. There are two basic ways Apple could achieve this. It could use an existing search engine and front-end it with its own presentation software: Spotlight for example, the existing Mac OS X and iPhone OS in-system search facility.

Alternatively, it could have an Apple search engine at the core instead of just an Apple visual skin on the results. Again it could be called Spotlight; why waste an existing brand?

The Foremski blog talks about the appeal of the Apple brand prompting a mass move by Apple's customer base to an Apple search facility.

Nobody at Apple or associated with Apple and with any knowledge of an Apple Search engine has said anything. There's even less substance behind this idea than that justifying Apple tablet speculation. It's all speculation - but wouldn't it be fun if Apple did come up with its own search engine? ®

Top three mobile application threats

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.