Feeds

Google guns for MS Office with billboard campaign

Ad broker turns ad maker

Beginner's guide to SSL certificates

Mountain View plans to slap Google Apps adverts on billboards in major US cities from today in its latest attempt to woo businesses away from Microsoft’s Office suite.

The search giant, which has been stretching its tentacles into more and more areas comfortably occupied by Redmond, will promote its $50 per worker, per annum Google Apps suite in New York, San Francisco, Chicago and Boston.

Google shies away from advertising its core search product, so it’s uncharacteristic to see the firm punting its other services.

However, in many ways it’s also a savvy biz move given the hot potato contest that’s been taking place at the rival MS and Google camps in recent weeks.

One big announcement (Microsoft’s Bing search deal with Yahoo!) has followed after another (Google Chrome OS) as the two tech titans continue to clash heads.

Of course, behind the scenes Google is desperate to be taken seriously in the corporate world, where customers remain reluctant to switch from Microsoft’s desktop Office suite in favour of a cloudier option such as Google Apps.

Microsoft's latest Office suite - 2010 - is due next year. Google may be hoping to steal a march on its veteran rival, but it's worth remembering that Microsoft has been doing this sort of thing for years, and has no compunction of pouring millions into flashy advertising - something the whizz kids at Google have never had to consider. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.