Feeds

Google guns for MS Office with billboard campaign

Ad broker turns ad maker

HP ProLiant Gen8: Integrated lifecycle automation

Mountain View plans to slap Google Apps adverts on billboards in major US cities from today in its latest attempt to woo businesses away from Microsoft’s Office suite.

The search giant, which has been stretching its tentacles into more and more areas comfortably occupied by Redmond, will promote its $50 per worker, per annum Google Apps suite in New York, San Francisco, Chicago and Boston.

Google shies away from advertising its core search product, so it’s uncharacteristic to see the firm punting its other services.

However, in many ways it’s also a savvy biz move given the hot potato contest that’s been taking place at the rival MS and Google camps in recent weeks.

One big announcement (Microsoft’s Bing search deal with Yahoo!) has followed after another (Google Chrome OS) as the two tech titans continue to clash heads.

Of course, behind the scenes Google is desperate to be taken seriously in the corporate world, where customers remain reluctant to switch from Microsoft’s desktop Office suite in favour of a cloudier option such as Google Apps.

Microsoft's latest Office suite - 2010 - is due next year. Google may be hoping to steal a march on its veteran rival, but it's worth remembering that Microsoft has been doing this sort of thing for years, and has no compunction of pouring millions into flashy advertising - something the whizz kids at Google have never had to consider. ®

Top three mobile application threats

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.